# B2B marketing that builds pipeline > B2B marketing agency for companies that sell to businesses: B2B websites, SEO for B2B, LinkedIn and Google Ads, and a CRM that turns leads into pipeline. Commerce Media Group is a B2B marketing agency for companies that sell to other businesses. We build websites that explain what you do to technical and executive buyers, run SEO for B2B companies and LinkedIn and Google Ads that reach the people who sign off on the purchase, and set up a CRM that tracks every lead through a long sales cycle to closed revenue. Industry: [Manufacturing & Technology](https://commercemediagroup.com/industry-solutions/manufacturing.md) ## What B2B companies are up against - **Several people sign off:** B2B purchases usually involve a group: the people who will use the product, their managers, finance, and procurement. Each one needs different information before they agree. - **Long sales cycles:** Deals can take months. Leads need steady nurturing, and sales needs to know who is ready to talk, or interest fades before a decision is made. - **Proving what marketing returned:** When a deal closes months after the first click, it is hard to tell which campaigns worked without tracking every lead from first touch to revenue in a CRM. ## How we grow B2B companies - **B2B websites and SEO for B2B** ([Website Design & SEO](https://commercemediagroup.com/website-design.md)): Websites with clear solution, industry, and use-case pages, easy demo and quote requests, and SEO for B2B companies that ranks you for the problems your buyers search for. - **LinkedIn and Google Ads** ([Media](https://commercemediagroup.com/media.md)): LinkedIn campaigns targeted by job title, industry, and company size, account-based campaigns aimed at the companies on your target list, and Google Search for buyers already looking. - **Qualified B2B leads** ([Lead Generation](https://commercemediagroup.com/lead-generation.md)): Lead generation built around demos, consultations, and downloadable guides, with lead scoring so sales calls the prospects most likely to buy first. - **CRM and lead nurturing** ([CRM Solutions](https://commercemediagroup.com/crm-solutions.md)): A CRM set up for long sales cycles, with pipeline stages, automated nurturing emails, and reporting that ties closed revenue back to each campaign. ## B2B Marketing by city - [B2B Marketing in Miami](https://commercemediagroup.com/b2b-marketing/miami) - [B2B Marketing in Fort Lauderdale](https://commercemediagroup.com/b2b-marketing/fort-lauderdale) - [B2B Marketing in Tampa](https://commercemediagroup.com/b2b-marketing/tampa) - [B2B Marketing in Jacksonville](https://commercemediagroup.com/b2b-marketing/jacksonville) - [B2B Marketing in Tallahassee](https://commercemediagroup.com/b2b-marketing/tallahassee) - [B2B Marketing in Atlanta](https://commercemediagroup.com/b2b-marketing/atlanta) - [B2B Marketing in Savannah](https://commercemediagroup.com/b2b-marketing/savannah) - [B2B Marketing in Augusta](https://commercemediagroup.com/b2b-marketing/augusta) - [B2B Marketing in Charleston](https://commercemediagroup.com/b2b-marketing/charleston) - [B2B Marketing in Columbia](https://commercemediagroup.com/b2b-marketing/columbia) - [B2B Marketing in Greenville](https://commercemediagroup.com/b2b-marketing/greenville) - [B2B Marketing in Charlotte](https://commercemediagroup.com/b2b-marketing/charlotte) - [B2B Marketing in Raleigh](https://commercemediagroup.com/b2b-marketing/raleigh) - [B2B Marketing in Durham](https://commercemediagroup.com/b2b-marketing/durham) - [B2B Marketing in Richmond](https://commercemediagroup.com/b2b-marketing/richmond) - [B2B Marketing in Virginia Beach](https://commercemediagroup.com/b2b-marketing/virginia-beach) - [B2B Marketing in Norfolk](https://commercemediagroup.com/b2b-marketing/norfolk) - [B2B Marketing in Arlington](https://commercemediagroup.com/b2b-marketing/arlington) - [B2B Marketing in Washington](https://commercemediagroup.com/b2b-marketing/washington-dc) - [B2B Marketing in Baltimore](https://commercemediagroup.com/b2b-marketing/baltimore) - [B2B Marketing in Wilmington](https://commercemediagroup.com/b2b-marketing/wilmington-de) - [B2B Marketing in Philadelphia](https://commercemediagroup.com/b2b-marketing/philadelphia) - [B2B Marketing in Harrisburg](https://commercemediagroup.com/b2b-marketing/harrisburg) - [B2B Marketing in Allentown](https://commercemediagroup.com/b2b-marketing/allentown) - [B2B Marketing in Newark](https://commercemediagroup.com/b2b-marketing/newark) - [B2B Marketing in New York City](https://commercemediagroup.com/b2b-marketing/new-york-city) - [B2B Marketing in Buffalo](https://commercemediagroup.com/b2b-marketing/buffalo) - [B2B Marketing in Rochester](https://commercemediagroup.com/b2b-marketing/rochester) - [B2B Marketing in Albany](https://commercemediagroup.com/b2b-marketing/albany) - [B2B Marketing in Hartford](https://commercemediagroup.com/b2b-marketing/hartford) - [B2B Marketing in New Haven](https://commercemediagroup.com/b2b-marketing/new-haven) - [B2B Marketing in Boston](https://commercemediagroup.com/b2b-marketing/boston) - [B2B Marketing in Worcester](https://commercemediagroup.com/b2b-marketing/worcester) - [B2B Marketing in Manchester](https://commercemediagroup.com/b2b-marketing/manchester-nh) - [B2B Marketing in Dallas](https://commercemediagroup.com/b2b-marketing/dallas) - [B2B Marketing in Fort Worth](https://commercemediagroup.com/b2b-marketing/fort-worth) - [B2B Marketing in Houston](https://commercemediagroup.com/b2b-marketing/houston) - [B2B Marketing in Austin](https://commercemediagroup.com/b2b-marketing/austin) - [B2B Marketing in San Antonio](https://commercemediagroup.com/b2b-marketing/san-antonio) - [B2B Marketing in El Paso](https://commercemediagroup.com/b2b-marketing/el-paso) - [B2B Marketing in Los Angeles](https://commercemediagroup.com/b2b-marketing/los-angeles) - [B2B Marketing in Phoenix](https://commercemediagroup.com/b2b-marketing/phoenix) - [B2B Marketing in Chicago](https://commercemediagroup.com/b2b-marketing/chicago) - [B2B Marketing in Denver](https://commercemediagroup.com/b2b-marketing/denver) - [B2B Marketing in Seattle](https://commercemediagroup.com/b2b-marketing/seattle) - [B2B Marketing in San Diego](https://commercemediagroup.com/b2b-marketing/san-diego) - [B2B Marketing in San Francisco](https://commercemediagroup.com/b2b-marketing/san-francisco) - [B2B Marketing in Cleveland](https://commercemediagroup.com/b2b-marketing/cleveland) - [B2B Marketing in Birmingham](https://commercemediagroup.com/b2b-marketing/birmingham) - [B2B Marketing in Kansas City](https://commercemediagroup.com/b2b-marketing/kansas-city) - [B2B Marketing in St. Louis](https://commercemediagroup.com/b2b-marketing/st-louis) - [B2B Marketing in Detroit](https://commercemediagroup.com/b2b-marketing/detroit) - [B2B Marketing in Grand Rapids](https://commercemediagroup.com/b2b-marketing/grand-rapids) - [B2B Marketing in Sacramento](https://commercemediagroup.com/b2b-marketing/sacramento) - [B2B Marketing in Indianapolis](https://commercemediagroup.com/b2b-marketing/indianapolis) - [B2B Marketing in Omaha](https://commercemediagroup.com/b2b-marketing/omaha) - [B2B Marketing in Milwaukee](https://commercemediagroup.com/b2b-marketing/milwaukee) - [B2B Marketing in Salt Lake City](https://commercemediagroup.com/b2b-marketing/salt-lake-city) - [B2B Marketing in Des Moines](https://commercemediagroup.com/b2b-marketing/des-moines) - [B2B Marketing in Tucson](https://commercemediagroup.com/b2b-marketing/tucson) - [B2B Marketing in Irvine](https://commercemediagroup.com/b2b-marketing/irvine) - [B2B Marketing in San Jose](https://commercemediagroup.com/b2b-marketing/san-jose) - [B2B Marketing in Cincinnati](https://commercemediagroup.com/b2b-marketing/cincinnati) ## Guides - [Email Marketing for Manufacturers: Lists, Campaigns, and Deliverability](https://commercemediagroup.com/blog/email-marketing-for-manufacturers.md): A working guide to email marketing for manufacturers: the six email types worth sending, how to build a permission-based list from your CRM and trade shows, the CAN-SPAM, Gmail, and Yahoo rules that decide whether mail arrives, and how email feeds your ad audiences. - [Manufacturing Marketing Ideas: 12 Ways to Reach Buyers in 2026](https://commercemediagroup.com/blog/manufacturing-marketing-ideas.md): Twelve practical marketing ideas for manufacturers, from application pages and RFQ forms to LinkedIn account lists, Customer Match, retargeting by intent, and trade show campaigns, each matched to the audience it reaches and the number that shows it works. - [Marketing Automation for Manufacturing: What to Automate First](https://commercemediagroup.com/blog/marketing-automation-for-manufacturing.md): A practical guide to marketing automation for manufacturers: the six workflows worth automating first, how automation supports each audience layer, what has to be connected for it to work, and how to tell whether it is paying off. - [What Is a Lookalike Audience? A Guide for B2B and Manufacturing Marketers](https://commercemediagroup.com/blog/what-is-a-lookalike-audience.md): A plain-language guide to lookalike audiences: what they are, how each major ad platform handles them today, how to choose a source list that works for B2B and manufacturing, and where lookalikes sit between your warm data and your cold audiences. - [Social Media for Manufacturers: Which Platforms Work and What to Post](https://commercemediagroup.com/blog/social-media-for-manufacturers.md): A practical guide to social media for manufacturing companies: which platforms reach engineers, buyers, and plant teams, what to post on each, how paid social fits the four audience layers, and how to judge it by pipeline instead of likes. - [Industrial Goods Marketing: How to Market Industrial Products to B2B Buyers](https://commercemediagroup.com/blog/industrial-goods-marketing.md): What industrial goods marketing is, how each type of industrial good is bought, how it differs from consumer marketing, and a seven-step plan for marketing industrial products to engineers, buyers, and distributors. - [Lead Generation for Manufacturers: How to Turn Interest Into Qualified RFQs](https://commercemediagroup.com/blog/lead-generation-for-manufacturers.md): A practical, step-by-step process for manufacturer lead generation: what counts as a qualified lead, which offers work at each stage, how to capture and score leads, and how to hand them to sales so they turn into orders. - [Industrial Marketing Strategy: 10 Strategies That Build B2B Pipeline](https://commercemediagroup.com/blog/industrial-marketing-strategy.md): Ten industrial marketing strategies, in the order we recommend putting them in place, with the audience each one reaches, the channel it runs on, and the number that shows it is working. - [Account-Based Marketing for Manufacturers: A Practical ABM Playbook](https://commercemediagroup.com/blog/account-based-marketing-for-manufacturers.md): If you can name most of the companies you could ever sell to, account-based marketing turns that list into a campaign: the right accounts, every person in the buying committee, and plays matched to each account's value. - [How to Build a Marketing Plan for a Manufacturing Company (Template and Example)](https://commercemediagroup.com/blog/manufacturing-marketing-plan.md): A step-by-step marketing plan template for manufacturers: set targets from your own sales math, define the accounts and roles you sell to, plan audiences and channels, set the budget, and launch in 90 days. - [Trade Show Marketing Strategy for Manufacturers: Before, During, and After the Show](https://commercemediagroup.com/blog/trade-show-marketing-strategy.md): A trade show is one of the most expensive days in a manufacturer's marketing year. Here is how to plan the audience before the show, capture the right leads at the booth, and follow up so the investment pays off. - [Content Marketing for Manufacturers: What to Publish and Who It Is For](https://commercemediagroup.com/blog/content-marketing-for-manufacturers.md): Good manufacturing content answers the questions engineers, buyers, and owners ask before they ever call you. Here is what to publish, how to plan it, and how to make sure the right people see it. - [What Is B2B Intent Data? How Manufacturers Can Use Third-Party Signals](https://commercemediagroup.com/blog/what-is-b2b-intent-data.md): Intent data shows which companies are researching topics related to what you sell. Here is how it works, where it comes from, and how manufacturers can use it well. - [Capital Equipment Marketing: Selling Machines Through Long Sales Cycles](https://commercemediagroup.com/blog/capital-equipment-marketing.md): Selling industrial or construction equipment means long sales cycles, several decision makers, and big budgets. Here is how marketing supports every step. - [B2B Retargeting for Manufacturers: Audiences, Ads, and Examples](https://commercemediagroup.com/blog/b2b-retargeting-for-manufacturers.md): Industrial buyers can visit several times before they reach out. Here is how to build retargeting audiences by intent, with example ads for each stage. - [First-Party Data Strategy for B2B Manufacturers](https://commercemediagroup.com/blog/first-party-data-strategy-b2b-manufacturers.md): Your customer lists, quotes, trade show scans, and website visitors are your most valuable audiences. Here is how to collect, organize, and use them responsibly. - [Digital Marketing for Manufacturers: A Channel-by-Channel Guide](https://commercemediagroup.com/blog/digital-marketing-for-manufacturers.md): Website, SEO, Google Ads, LinkedIn, video, email, and CRM: what each channel does for a manufacturing company, and how to choose the mix that fits what you sell. - [Manufacturing Marketing Strategy: Build Audiences From Cold to Warm](https://commercemediagroup.com/blog/manufacturing-marketing-strategy.md): Manufacturing campaigns succeed or fail on the audience. Here is how to layer cold audiences, first-party data, retargeting, and third-party data into one campaign that follows a long B2B sales cycle. ## Frequently asked questions ### What does a B2B marketing agency do? A B2B marketing agency helps companies that sell to other businesses generate qualified leads and pipeline. We build the website, run B2B SEO, LinkedIn and Google Ads, and lead generation, and set up the CRM and nurturing that move leads to a sale, all measured by pipeline and revenue. ### How does SEO for B2B companies work? SEO for B2B companies ranks your site for the problems, solutions, and industries your buyers search for. It combines technical SEO, solution and use-case pages, content that answers buyer questions, and links from relevant sites. B2B searches are usually smaller than consumer searches, so we focus on the ones closest to a purchase. ### Do you run account-based marketing? Yes. We run account-based campaigns on LinkedIn aimed at the companies on your target list, line them up with your sales outreach, and track engagement by account in your CRM. ### How long does B2B marketing take to show results? LinkedIn and Google campaigns start producing leads soon after launch, while SEO builds over months. Because B2B sales cycles are long, we report qualified leads and pipeline every week, alongside closed revenue as deals land. ### How do you measure results? By qualified leads, sales opportunities, pipeline value, and closed revenue, tracked in your CRM back to each channel and campaign. --- Source page: https://commercemediagroup.com/b2b-marketing Published by Commerce Media Group (https://commercemediagroup.com). Start a project: https://commercemediagroup.com/contact-us