Food & Drink · Minneapolis, MN

Food & Drink Marketing in Minneapolis

Hennepin County had 948 full-service restaurants and 1,069 limited-service spots in 2023, and Minneapolis businesses sold $2.14 billion in accommodation and food services in 2022. Commerce Media Group helps the city's dining rooms, counters, trucks, bakeries and packaged food makers fill seats and win orders with search-ready sites, local social campaigns, online ordering and reservation pushes, and email and text follow-up that brings guests back.

Minneapolis context

Feeding Minneapolis: the local picture

Inspection scores are public

The Minneapolis Health Department conducts about 7,000 inspections a year across food businesses and other licensed sites, and restaurant reports go online within seven business days. Reports start at 100 with points deducted for violations, and a score of 91 or lower triggers a follow-up visit. Anyone can look those reports up, so a clean kitchen and quick corrections are part of a restaurant's reputation.

Many kitchens, many corridors

Midtown Global Market, a public market and food hall on East Lake Street, gathers locally owned restaurants and specialty food shops under one roof. A Lake Street counter, a North Loop dining room and a Northeast taproom kitchen each need their own photos, menus and ad audiences, because the people who walk past each door are different.

A short patio season

Twin Cities normals include about 147 nights a year that drop to 32 degrees or lower, which keeps outdoor seating windows brief. Restaurants can plan pushes around patio openings, holiday parties and winter comfort menus, and should update Google hours whenever weather forces a change.

Where Minneapolis food businesses can gain ground

01

Readable menus

Text menus instead of PDFs, correct hours on Google and Apple Maps, and dish and dietary terms written the way people search for them, such as gluten-free brunch or late-night pho.

02

Social that shows the room

Short videos of the kitchen, the patio on its first warm night and the staff behind the bar, posted on a steady schedule and boosted to people within a few miles.

03

Guests who come back

Email and text lists grown from bookings, takeout orders and in-house sign-up cards, with slow-weeknight offers, birthday notes and a review request sent after every visit.

Areas we serve

Dining and food campaigns can be aimed at guests living or working in places such as:

  • Downtown Minneapolis
  • North Loop
  • Uptown
  • Northeast
  • St. Paul
  • Bloomington
  • Edina
  • Minnetonka
  • Eden Prairie
  • Plymouth

Questions and answers

Yes. The city posts routine and follow-up inspection reports for restaurants and other food businesses for the current year and the three before it, within seven business days of the visit. Scores start at 100, with two or four points deducted for the more serious violation categories.

Reasons to come in from the cold: comfort dishes, cocktails or hot drinks, live music, holiday party packages and anything that makes the room feel warm. Short videos filmed in the restaurant, boosted to people within a few miles, keep the place in mind during the slow months.

In two main ways. A food truck needs a live schedule that shows where it will be each day, posted to its site, Google profile and social accounts. A caterer needs inquiry forms that capture date, headcount and venue, followed by quick, organized quotes.

Tell us about your project.