Tree Service Marketing in Chicago
The Chicago region lost nearly half its ash trees to the emerald ash borer in a single decade, and millions more are dead or dying. We help tree service companies across Chicagoland book removals, pruning, and storm work with websites that show crews and credentials, paid search split between emergencies and scheduled work, and reminders that bring each property back for pruning and plant health care.
What the tree census means for Chicago arborists
Ash losses still playing out
The Morton Arboretum's 2020 Chicago Region Tree Census found standing ash trees down 46 percent in a decade, from 12.7 million to 6.8 million, with another 4 million dead or dying. Dead ash near homes, garages, and power lines remains a steady source of removal work.
Buckthorn everywhere
The same census counted 172 million trees across the region, up from 157 million in 2010, but invasive European buckthorn made up 36 percent of them. Clearing buckthorn and restoring yards and woodlots is a large, often overlooked service line.
Competing with landscapers
Tree care firms are grouped with landscapers in County Business Patterns, which list 1,241 landscaping service establishments in Cook County, 706 in Lake, and 399 in DuPage for 2023. Showing arborist credentials, insurance, and equipment separates true tree companies from general yard crews.
What Chicago tree companies are up against
Storm calls without warning
Wind and heavy snow bring down limbs overnight. Storm-damage pages, someone answering the phone at night, and ads staged to go live once the wind dies down catch that urgent work.
Proving you are qualified
Removals near houses and lines carry real risk. Credentials, insurance certificates, and photos of rigging and equipment reassure homeowners comparing bids.
One removal, years of care
A single removal can lead to pruning, plant health care, and buckthorn control later. Planned follow-up turns those single jobs into multi-year relationships.
Booking more tree work across Chicagoland
Areas we serve
Removal and pruning ads for tree service companies can target properties in these Chicago neighborhoods and suburbs:
- Evanston
- Oak Park
- Naperville
- Schaumburg
- Lincoln Park
- Wicker Park
- The Loop
- West Loop
- Oak Brook
- Skokie
Questions and answers
Yes. The 2020 Chicago Region Tree Census found about 6.8 million standing ash trees, down from 12.7 million a decade earlier, with another 4 million dead or dying. Homeowners searching for ash removal and inspections remain a steady source of work.
Many should. Invasive European buckthorn accounted for 36 percent of the region's trees in the 2020 census, and property owners increasingly want it cleared. A dedicated page and seasonal campaign can bring in sizable clearing projects.
We prepare storm-damage pages and ads in advance, then switch them on when severe weather hits, focused on the areas affected. Fast answering and clear scheduling matter more than the ad itself when a tree is on a roof.
Sources
- The Morton Arboretum: Chicago Region Tree Census
- The Morton Arboretum: the 2020 Chicago Region Tree Census, an interview
- U.S. Census Bureau, 2023 County Business Patterns: Cook County, IL (all sectors, manufacturing, building trades, landscaping, pest control, janitorial)
- U.S. Census Bureau, 2023 County Business Patterns: DuPage, Lake, and Will counties, IL
Checked 2026-10-31.