Web Design & SEO in Des Moines
Before a Des Moines homeowner or office manager calls anyone, they look at a website, usually on a phone. Our sites are planned, written and built to rank in local search, give every suburb you serve its own page from Beaverdale to Waukee, and phrase claims the way Iowa licensing boards expect. Nearly all Des Moines homes are online: 96 percent have a computer, and close to 90 percent pay for broadband, per Census estimates for 2020 to 2024.
Who browses here, and what Iowa allows
Connected, and increasingly multilingual
Census survey figures for 2020 to 2024 show 96.0 percent of Des Moines households owned a computer and 89.8 percent paid for broadband. Just over a fifth of residents age 5 and older (21.9 percent) report a home language besides English, and 14.2 percent were born outside the country. For many service businesses, plain copy, simple navigation and, where the customer base calls for it, a Spanish-language page can widen the pool of people who get in touch.
Iowa rules belong on the page
Several Des Moines industries answer to state rules that reach their websites. The Iowa Dental Board requires a dentist advertising as a specialist to name the national certifying board. The Iowa Board of Chiropractic treats calling services physical therapy, without a licensed physical therapist providing them, as a misleading representation. Under Iowa Code 103A.71, storm-repair contractors cannot advertise that they will rebate a homeowner's insurance deductible. We write and structure pages so they stay inside those lines.
A market of owner-run firms
County Business Patterns counted 13,890 Polk County employer establishments in 2023; 7,008 of them, a little more than half, ran with a staff under five. The county also had 39,571 businesses with nobody on payroll in 2024. If the owner doubles as crew lead, the website must field questions on its own, so we put the phone number, service map and quote form where eyes land first.
Built for Central Iowa searchers
Suburb pages with substance
Ankeny, Urbandale, Johnston and the East Village each get a page with details people there would recognize, from landmarks to service radius, which helps search engines tie you to nearby queries.
Speed on any phone
Compressed images, lean code and good hosting, because someone comparing three Des Moines roofers between meetings has very little patience for a sluggish page.
Credentials up front
Iowa contractor registration numbers, board-issued licenses, insurance details and warranty terms placed where buyers look, along with the reviews and project photos that back them up.
Areas we serve
Site builds can cover businesses located in, or competing for customers across, these parts of Greater Des Moines:
- Downtown Des Moines
- East Village
- Ingersoll
- Beaverdale
- West Des Moines
- Ankeny
- Urbandale
- Johnston
- Waukee
- Clive
Questions and answers
Page count, number of locations and integrations drive it. A brochure site can launch within several weeks; a site with a page per suburb, online booking and CRM hookups needs longer. We fix the schedule in writing before design begins, so you know when to expect each draft.
It depends on who you serve. Census estimates for 2020 to 2024 find a non-English language spoken at home by 21.9 percent of Des Moines residents age 5 and older, and 16.3 percent of residents are Hispanic or Latino. If your customers include those households, a translated service page and a bilingual contact option can help. We check your call and form data before recommending it.
Yes. Before launch we list every URL the old site has, decide where each one should point, and carry over the pages that already bring in traffic. After launch we watch Search Console for errors. A short dip is normal in any rebuild; good redirects keep it brief.
Sources
- U.S. Census Bureau QuickFacts: Des Moines city and Polk County, Iowa
- U.S. Census Bureau, 2023 County Business Patterns: Polk County, IA (all sectors and selected industries)
- Iowa Administrative Code 481, chapter 574: Dental Board standards of practice, including advertising
- Iowa Administrative Code 481, chapter 845: discipline for chiropractic physicians
- Iowa Code section 103A.71: Residential contractors
- Iowa Department of Inspections, Appeals, and Licensing: Contractor registration
Checked 2026-10-31.