Alcohol Marketing in Colorado Springs
El Paso County's 2023 County Business Patterns show 22 breweries, 6 distilleries, 3 wineries and 96 bars on payroll, and a Colorado Springs bar manager won the 2026 MICHELIN Guide Colorado Exceptional Cocktails Award. We market local beer, spirits and wine producers and the bars that pour them, with search visibility, social campaigns built for alcohol ad policies, event promotion and customer lists that stay within the rules.
Taprooms, tasting rooms and city licensing
Producers with real payrolls
The county's 22 breweries employed 301 people in 2023, and 13 of them had 10 or more employees; the 6 distilleries employed 87. Those are working production businesses with taprooms and tasting rooms to fill, distribution relationships to support and events to promote, and each of those jobs needs its own marketing.
Licensing runs through the City Clerk
Colorado liquor licensing is dual, and the City of Colorado Springs says all liquor and beer matters, including complete state and city applications, go to the Office of the City Clerk at 30 S. Nevada Avenue. License hearings take place on the third Friday of each month in the Municipal Court Building on East Kiowa Street, and festival permits have their own application. Event marketing should wait until permits are in hand.
Cocktails in the MICHELIN spotlight
The 2026 MICHELIN Guide Colorado Exceptional Cocktails Award went to Kyle McNerney, bar manager at Four by Brother Luck, a Colorado Springs restaurant whose menu draws on the Four Corners. Bars and distillery tasting rooms in the city now share search results and social feeds with an award-winning program, so drink photos, menus and event listings should be current and specific.
Rules that shape alcohol marketing
Platform alcohol policies
Meta and Google each set rules on who sees alcohol ads and in which places. Audiences must exclude anyone under 21, and creative should sell the place and the product rather than heavy drinking.
Licensed events only
Festival and special event permits come through the City Clerk's office. Promote tastings, release parties and festivals once the permit and date are confirmed, and keep event pages updated if plans change.
Owned audiences
Email and text lists built with clear consent and age confirmation let you announce releases and events without relying entirely on social platforms.
Brewery and bar services
Areas we serve
Taproom and bar campaigns can reach adults in these parts of the Pikes Peak region:
- Downtown Colorado Springs
- Old Colorado City
- Briargate
- Northgate
- Broadmoor
- Powers
- Manitou Springs
- Monument
- Fountain
Questions and answers
Licensing is dual: both the Colorado Department of Revenue and the City of Colorado Springs must approve. The city directs applicants to submit complete applications, with state and city fees, only to the Office of the City Clerk, and it holds license hearings on the third Friday of each month.
Yes, within each platform's alcohol policies. That means targeting adults of legal drinking age, following local laws and avoiding creative that encourages excessive drinking. We set those limits up front so ads are approved and stay running.
With a current event calendar on the site, posts and paid social aimed at nearby adults a week or two ahead, and reminders to your email and text list the day before. Festivals and special events should be promoted only once any required city permit is confirmed.