Food & Drink Marketing in Colorado Springs
Accommodation and food services businesses in Colorado Springs had $2.22 billion in sales in 2022, per Economic Census figures on QuickFacts, and El Paso County counted 1,066 full- and limited-service restaurants a year later. We help Colorado Springs restaurants, cafes, food trucks and caterers keep tables and pickup shelves busy using map and search listings, Instagram and Facebook ads, reservation and ordering pages, and guest follow-up.
Locals, visitors and a new MICHELIN spotlight
A crowded dining field
El Paso County had 495 full-service and 571 limited-service restaurants with employees in 2023, together employing 23,807 people. Among full-service rooms, the 20-to-49-employee class was the biggest, holding 139 of them. With that much choice, the details behind a booking, such as current hours, a menu that loads on a phone and accurate photos, need to be right on Google and on your own site.
Summer crowds and air travelers
Leisure and hospitality employment around Colorado Springs climbed from 39.6 thousand in April 2026 to 44.4 thousand in July, by the Bureau of Labor Statistics' count, and 2,448,001 travelers moved through Colorado Springs Airport during 2025. Garden of the Gods, at 1805 North 30th Street, charges no admission. Restaurants near attractions like it can aim campaigns at people planning a trip as well as at residents.
MICHELIN arrives in Colorado Springs
MICHELIN's 2026 Colorado guide, the first to cover the entire state, gave two of its special awards to Colorado Springs: the Colorado Service Award to Joseph Freyre of The Penrose Room at The Broadmoor, and the Exceptional Cocktails Award to Kyle McNerney of Four by Brother Luck. Award-winning rooms can now turn up in the same local searches as everyone else, so your photos, menus and reviews should hold up beside them.
Restaurant pressure points
Hours and menus that match reality
Outdated hours or a PDF menu that will not open on a phone can cost a table. Keeping Google, Apple Maps, Yelp and your own site in sync is basic, ongoing work.
Seasonal staffing and demand
With summer hospitality jobs in the metro running about 4,800 above April levels in 2026, promotions should follow the months when tables fill and the months when they do not, rather than running flat all year.
Reviews from every guest
Send every guest a short text after the meal or order asking for a review, then answer reviews on Google and Yelp promptly and in one consistent voice.
Restaurant marketing toolkit
Areas we serve
Diners can be targeted by neighborhood or town, including:
- Downtown Colorado Springs
- Old Colorado City
- Briargate
- Northgate
- Broadmoor
- Powers
- Manitou Springs
- Monument
- Fountain
Questions and answers
Run separate campaigns. Campaigns for locals can lean on regular offers and new menus; visitors can be reached through search ads on dining near attractions, hotel-area targeting and map listings. The metro added about 4,800 leisure and hospitality jobs between April and July 2026, which marks the window for visitor campaigns.
Yes. The guide expanded to the whole state in 2026, and Colorado Springs took two of its special awards: the Service Award for Joseph Freyre at The Penrose Room inside The Broadmoor, and the Exceptional Cocktails Award for Kyle McNerney at Four by Brother Luck.
If they serve alcohol, yes. The City Clerk's office says liquor and beer licensing requires both state and city approval, with applications submitted to the City Clerk only, and license hearings are held on the third Friday of each month. Our alcohol page covers marketing for bars, breweries and distilleries in more detail.
Sources
- U.S. Census Bureau QuickFacts: Colorado Springs city and El Paso County, CO
- U.S. Census Bureau, 2023 County Business Patterns: El Paso County, CO
- U.S. Bureau of Labor Statistics: Colorado Springs, CO Economy at a Glance
- City of Colorado Springs: December 2025 Colorado Springs Airport traffic release
- City of Colorado Springs: Garden of the Gods
- MICHELIN Guide: Inside The Penrose Room (2026 Colorado Service Award)
- MICHELIN Guide: Four by Brother Luck's Kyle McNerney wins 2026 Colorado Cocktail Award
- City of Colorado Springs, Office of the City Clerk: Liquor and beer licensing
Checked 2026-11-01.