How to Choose a Marketing Agency: Buyer's Guides by Industry
Choosing a marketing partner is a bigger decision than picking a channel. These guides compare the main options, an in-house hire, a freelancer, a generalist agency, a specialist agency and Commerce Media Group, and list the questions to ask in your industry. Each one says when we are a good fit and when another option is better.
Guides by industry
- Med spas and aesthetic clinics
How to Choose a Marketing Agency for Med Spas: 2026 Guide
How to choose a marketing agency for a med spa in 2026: what to ask, the options compared, health ad rules on Meta and Google, and when we fit.
Read the guide - HVAC, plumbing, electrical and other contractors
How to Choose a Marketing Agency for Trades: 2026 Guide
How to choose a marketing agency for HVAC, plumbing, electrical and other trades in 2026: what to ask, options compared, and Google's local ad rules.
Read the guide - Manufacturers and industrial B2B companies
How to Choose a Marketing Agency for Manufacturers: 2026 Guide
How to choose a marketing agency for a manufacturer in 2026: what to ask, the options compared, LinkedIn and Google B2B rules, and when we fit.
Read the guide - Clinics, practitioners and wellness brands
How to Choose a Marketing Agency for Health and Wellness: 2026 Guide
How to choose a marketing agency for a clinic, practice or wellness brand in 2026: what to ask, options compared, health ad and privacy rules.
Read the guide
How we evaluate marketing partners
Every guide applies the same five questions. Commerce Media Group sells the services these guides describe and is listed as one of the options.
- Industry rules. Does the partner know the ad policies and regulations that apply to your industry, and show you how they shape the work?
- The path to a sale. Can they build the whole route from ad to website to booked appointment, job or quote, rather than one piece of it?
- Follow-up. What happens to a lead in the first minutes and days, and who is responsible for it?
- Measurement. Do they report the numbers that map to revenue, such as cost per lead and return on ad spend, and tie leads to real sales?
- Who does the work. Will you know the people running your account, and can they explain what they changed and why?
How we write and check these guides: editorial standards.