Choose a partner that knows Meta and Google health ad rules, builds pages that book consultations, follows up fast, and reports cost per booked consultation. Commerce Media Group fits med spas that want the website, ads, follow-up and CRM run by one team. A freelancer or in-house hire fits better if you need one service only.
What med spa businesses need from a marketing partner
| Criterion | Why it matters here | What to ask |
|---|---|---|
| Knows health and cosmetic ad rules | Meta requires ads for cosmetic procedures to target people 18 or older and bans negative statements about appearance. In Canada, Health Canada limits what a clinic can say about prescription drugs such as Botox. | Which of our treatments face ad restrictions, and how will you word those ads? |
| Builds for booked consultations | An ad that lands on a page without a clear way to book pays for a visit and loses it. | How will the landing pages connect to our booking software? |
| Follows up fast | A consultation request that waits for a reply gives another clinic time to answer first. | What happens in the first hour after someone requests a consultation? |
| Measures booked consultations and revenue | Clicks and likes do not tell you whether treatments were booked. | Which numbers will you report, and how often? |
| Handles before-and-after photos and testimonials carefully | Meta allows cosmetic before-and-after images in ads aimed at people 18 or older, while Health Canada lists before-and-after pictures and testimonials among common issues in Botox marketing. | How do you decide which photos and client stories can appear in ads? |
| Protects client privacy | Client lists and tracking pixels can carry health information, and ads may not imply that a viewer has a health condition. | What client data will you upload to ad platforms, and how is it protected? |
Options compared by type
Compared by type of partner, not by named competitor. Commerce Media Group is one of the options; we sell the services this guide describes.
| Option | What you get | Typical trade-offs | Best for |
|---|---|---|---|
| In-house hire | A marketer who knows your clinic, treatments and team day to day. | It is hard for one hire to cover strategy, ad buying, design and web development, and you manage and train them. | Larger clinics or groups with steady daily marketing work. |
| Freelancer | A specialist for one task, such as ads or social posts. | Limited capacity, and you coordinate several freelancers if you need more than one skill. | A clinic that needs one channel handled. |
| Generalist agency | A broad team that works across many industries. | May need time to learn health ad rules and how your consultations are booked. | Clinics that also need services outside digital marketing. |
| Specialist agency | A team that works only with aesthetics or medical practices. | Check whether the work covers one channel or the full path from ad to booked consultation. | Clinics that want an aesthetics-only partner. |
| Commerce Media Group | One team for the website and SEO, paid media on Meta, Google, LinkedIn and TikTok, lead generation and CRM, reviewed weekly against cost per lead and return on ad spend. | A small team you work with directly. Media covers digital channels, not TV, radio or print. No fixed number of leads is guaranteed. | Med spas that want the website, ads and follow-up run as one system. |
When Commerce Media Group fits
When Commerce Media Group is a good fit
- You want your website, paid ads, lead follow-up and CRM handled by one team instead of several vendors.
- You judge marketing by booked consultations and revenue, not likes or clicks.
- You can review ad wording and photos quickly, since health ad rules mean some drafts change before launch.
- You serve clients in the United States or Canada.
When another option is better
- You need legal or regulatory advice on your claims. That belongs with your lawyer or your regulator.
- You mainly need TV, radio, print or PR.
- You only need one small task, such as posting to social media, and a freelancer can cover it.
- You want someone working inside your clinic every day. An in-house hire fits that better.
Industry considerations
Ad rules and policies that shape med spa marketing, each linked to the official page. Policies change, so check the source before you rely on it. This is not legal advice.
Meta: age targeting and appearance claims
Meta's Health and Wellness standard requires ads for cosmetic procedures, including injectable treatments, dermal fillers, chemical peels, micro-needling and laser treatments, to target people 18 or older. Ads may not contain negative statements about a person's appearance, or promise specific outcomes within a set time without disclaimers or qualifiers.
Source: Health and Wellness, Meta Transparency Center
Meta: no implied personal attributes
Meta does not allow ads that assert or imply a viewer's physical or mental health, including medical conditions. Its own examples of ads that break the rule include "Do you have diabetes?"
Source: Privacy Violations and Personal Attributes, Meta Transparency Center
Google: prescription drugs and experimental treatments
Google allows prescription drug ads only in select locations and requires certification, and it does not allow the promotion of speculative or experimental medical treatments. If a treatment uses a prescription drug, check the policy before naming it in an ad.
Source: Healthcare and medicines, Google Advertising Policies Help
Google: audiences for health offers
Google treats health as a sensitive interest category. Advertisers promoting products and services in sensitive categories cannot use advertiser-curated audiences, which limits targeting built from your own lists and site visitors for those offers.
Source: Restricted targeting in Personalized advertising, Google Advertising Policies Help
Canada: prescription drugs such as Botox
Health Canada names Botox as a prescription drug that clinics sometimes market to consumers, and says no direct or indirect reference can be made to its therapeutic use or benefits. It lists procedure videos, before-and-after pictures and testimonials among common issues. The Food and Drugs Act does not apply to advertising of services.
Source: Illegal marketing of prescription drugs, Health Canada