Manufacturing & Technology / Medical Device Marketing

Medical device marketing for medtech companies

Commerce Media Group is a medical device marketing agency for medtech companies and device manufacturers. We build websites and run medical device SEO that explain your products to clinicians, purchasing teams, and distributors, plan LinkedIn and Google campaigns around the people who decide, and set up lead generation and CRM follow-up for long hospital and practice sales cycles, with every claim routed through your regulatory review.

The challenge

What medical device and medtech companies are up against

01

Every claim needs review

Device marketing is regulated. The FDA has primary responsibility for claims in labeling and the FTC for claims in advertising, so copy has to stay within what your product is cleared or approved for and pass your regulatory and legal review.

02

Many people decide

Clinicians evaluate the product, while administrators, value analysis committees, and purchasing weigh cost and contracts. Each one needs different information before they agree.

03

Long, evidence-driven cycles

Hospital and health system purchases take time. Marketing has to keep your company in front of the right accounts with clinical evidence, training, and service information until the purchase is approved.

Medical Device Marketing: questions

It helps device manufacturers and medtech companies reach clinicians, hospitals, and distributors. We build websites, run SEO and paid campaigns, generate demo and evaluation requests, and set up CRM follow-up, with all material prepared for your regulatory review.

We keep claims tied to what your product is cleared or approved for, use only the claims and data your team provides, and route every page, ad, and email through your regulatory and legal review before it goes live.

Medical device SEO ranks your site for the product categories, procedures, and clinical problems your audience searches for. It combines technical SEO, product and specialty pages written for clinicians and buyers, and content reviewed by your regulatory team.

Yes. LinkedIn campaigns can target by job function, seniority, industry, and company, which suits clinical specialties, hospital administrators, and supply chain roles. We combine LinkedIn with Google Search and retargeting.

By demo and evaluation requests, distributor inquiries, qualified opportunities, and pipeline, tracked in your CRM.

Tell us about your project.