Medical Device Marketing · Irvine, CA

Medical Device Marketing in Irvine

Orange County's device makers employ tens of thousands, and several of the industry's leaders are based in Irvine, so medtech companies here market to sophisticated buyers while sharing streets with industry leaders. We help device makers, contract manufacturers and component suppliers in and around Irvine with technical websites, campaigns aimed at clinicians, engineers and hospital buyers, and CRM pipelines for long evaluations.

Irvine context

Orange County's device cluster

Over 26,000 device jobs

Medical equipment and supplies makers in Orange County counted 278 establishments and 26,152 workers in the 2023 County Business Patterns. Surgical and medical instrument plants accounted for 70 of those and 9,460 jobs, surgical appliance makers 31 plants and 7,959 jobs, and electromedical apparatus producers another 38 plants. At roughly 94 workers per site, device plants run far larger than the county's manufacturing average of about 33.

Industry leaders as neighbors

Edwards Lifesciences runs the company worldwide from One Edwards Way in Irvine, a campus where it says nearly 5,000 people work onsite. Masimo's Americas headquarters is at 52 Discovery. B. Braun Medical employed 1,960 people in Irvine in fiscal 2025 and ranked third among the city's property taxpayers, the City reports. Suppliers here compete for attention from some of the most demanding buyers in medtech.

A state license, plant by plant

California Health and Safety Code section 111615 requires medical device manufacturers to hold a Medical Device Manufacturing License from the Department of Public Health's Food and Drug Branch. The license address must be the manufacturing plant rather than corporate headquarters, the first license lasts one year and renewals run every two years, and licenses do not transfer to new owners or locations.

Medtech marketing realities in Irvine

01

Claims stay within clearance

Every product claim has to match the cleared or approved indications. We route copy through your regulatory team and keep marketing pages consistent with labeling.

02

Several buyers per sale

Surgeons, biomedical engineers, value analysis committees and supply chain staff each weigh in. Content and campaigns need a version for each of them.

03

New hospitals, new contracts

UCI Health - Irvine opened in December 2025 and Hoag Orthopedic Institute runs nine dedicated operating rooms nearby. New capacity brings purchasing decisions that suppliers want to be part of.

Core services

Medical device marketing services

Areas we serve

Medtech campaigns can reach buyers, engineers and clinicians in these Irvine districts and nearby Orange County cities:

  • Irvine Spectrum
  • Woodbridge
  • Northwood
  • Turtle Rock
  • University Park
  • Newport Beach
  • Tustin
  • Costa Mesa
  • Lake Forest
  • Santa Ana

Questions and answers

Yes. Health and Safety Code section 111615 requires manufacturers of medical devices to obtain a Medical Device Manufacturing License from the California Department of Public Health's Food and Drug Branch. The license is tied to the manufacturing plant's address, so a new plant or new owner needs a new application.

With content that answers clinical and technical questions in depth, LinkedIn campaigns aimed at the specific roles involved in purchasing, and gated resources such as clinical summaries or webinars. A CRM tracks every contact at each account through a long evaluation.

Yes. We plan review time into every campaign, send drafts to your regulatory affairs and legal teams, and maintain a log of approved claims so new materials stay consistent with labeling.

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns: Orange County, CA (medical devices, technology, headquarters, hospitals, beverage trade)
  2. U.S. Census Bureau, 2023 County Business Patterns: Orange County, CA (all sectors, trades, health, personal care, food and drink)
  3. Edwards Lifesciences: Irvine global headquarters
  4. Masimo: contact and headquarters
  5. City of Irvine: Annual Comprehensive Financial Report, fiscal year ended June 30, 2025 (principal employers and taxpayers)
  6. California Department of Public Health, Food and Drug Branch: Procedure for Obtaining a New Medical Device License (Rev. 10/2024)
  7. UCI Health: UCI Health - Irvine opens its doors (December 10, 2025)
  8. Hoag: Hoag Orthopedic Institute, Irvine

Checked 2026-10-31.

Tell us about your project.