Home Care Marketing in Phoenix
Every Phoenix home care agency is really running two searches: one for clients, usually reached through worried family members, and one for caregivers willing to do the work. We help home health and non-medical home care agencies across the Valley reach both, with clear websites, local search, referral marketing, and prompt follow-up so a worried family's first call becomes an in-home assessment.
Home care demand in Maricopa County
A large and aging county
Nearly one in five Maricopa County residents (17.7 percent of 4,689,558) was 65 or older in 2025, by Census estimate, compared with 12.2 percent inside Phoenix city limits. Families in Sun City, Surprise, Mesa, and Scottsdale search for in-home help as parents age, and they compare agencies carefully.
Hundreds of agencies, thousands of workers
County Business Patterns for 2023 count 515 home health care establishments in Maricopa County with 14,360 employees, plus 526 non-medical support providers for older adults and people with disabilities, employing 27,822. With so many options, agencies need clear service descriptions, coverage areas, and fast responses to stand out.
Training and licensing rules
AHCCCS requires agencies serving Arizona Long Term Care System members at home to use direct care workers who pass required competency tests within 90 days of hire. The Arizona Department of Health Services licenses home health agencies. Families and case managers look for those credentials when choosing a provider.
What caregiving agencies face
Families decide under stress
Care decisions often follow a hospital stay or a fall. Clear pages, quick callbacks, and a simple next step help families choose you.
Recruiting never stops
Agencies compete for direct care workers as fiercely as for clients. Recruiting pages and job ads belong in the marketing plan.
Referral sources matter
Hospitals, case managers, and senior communities send many new clients. Relationship marketing, regular updates, and easy referral forms keep those channels active.
Services for caregiving agencies
Areas we serve
Our home care campaigns can reach families in Phoenix and in these Valley communities:
- Scottsdale
- Mesa
- Tempe
- Chandler
- Gilbert
- Glendale
- Peoria
- Surprise
- Arcadia
- Queen Creek
Questions and answers
AHCCCS requires direct care workers who provide attendant care, personal care, or homemaker services to ALTCS members in their homes to pass competency tests, and provider agencies must use workers who pass within 90 days of hire unless exempt. We help agencies explain that training to families and recruits.
Mostly through search, referrals, and local reputation. Adult children search for in-home care near their parents, often from out of state, so city-specific pages, clear service descriptions, and fast responses matter. We also support referral outreach to hospitals, physicians, and senior communities.
Yes. We build careers pages, run job ads in the parts of the Valley where you need staff, and track applicants through a simple pipeline, so recruiting gets the same attention as client acquisition.
Sources
- U.S. Census Bureau QuickFacts: Phoenix city and Maricopa County, Arizona
- U.S. Census Bureau, 2023 County Business Patterns: Maricopa County, AZ (health care, senior care, veterinary and personal services)
- AHCCCS: direct care worker training and testing program
- Arizona Department of Health Services: home health agency license application (PDF)
Checked 2026-10-31.