Solar Marketing in Phoenix
Phoenix logged 5,691 cooling degree days in 2024 and 5,354 in 2025, both well above the normal of 4,765, and every one of them shows up on a utility bill. We help residential and commercial solar installers across the Valley reach homeowners who are researching panels and batteries, explain their options clearly, and stay in touch through a long buying process.
Selling solar in the Valley
Heat that drives electricity use
National Weather Service data show 122 days of 100-degree heat in Phoenix in 2025 and 143 in 2024, against a normal of 111. Those summers put heavy loads on home cooling systems, and homeowners looking hard at their summer bills are the core audience for solar marketing here.
Two utilities, different rules
Much of the Valley gets electricity from SRP, a not-for-profit whose water and power reach over two million Arizonans, or from APS, which reports roughly 1.4 million residential and business customers across 11 counties. Interconnection and rate plans differ by utility, so solar content and calculators should start by asking which one a homeowner uses.
Licensing and warranties
A solar warranty appears in the ROC's requirements table for R-11 electrical licensees who perform any solar work, and for the R-39 and R-37 classifications that include solar, with four years of experience required for each. Showing the right classification and warranty terms answers buyers' questions before they ask.
Hurdles for Phoenix solar installers
Long, cautious decisions
Solar is a large purchase that buyers research for weeks or months. Education and steady follow-up matter more than one-time offers.
Skepticism from past pitches
Many homeowners have heard aggressive door-to-door pitches. Clear numbers, visible licensing, realistic savings estimates, and references from nearby homeowners rebuild that trust.
Utility-specific questions
SRP and APS customers face different plans and processes. Generic content leaves buyers unsure whether solar fits their situation at all.
Solar marketing for Valley homeowners and businesses
Areas we serve
Solar campaigns we build for installers can target homeowners in Phoenix and in these Valley cities:
- Scottsdale
- Mesa
- Tempe
- Chandler
- Gilbert
- Glendale
- Peoria
- Surprise
- Arcadia
- Queen Creek
Questions and answers
It depends on the system. The Registrar of Contractors lists solar warranty requirements for R-11 electrical licensees who do solar work and for classifications that include solar, such as R-39 and R-37. Your license and warranty terms should be easy to find on your site and in proposals.
Yes. The two utilities have different rate plans and interconnection processes, so homeowners need answers specific to their provider. We build separate pages and calculators for each, and ask which utility serves the home on your quote forms.
Often weeks to months. Buyers compare installers, financing, and batteries, and many talk to several companies. We set up follow-up sequences that keep you in touch with useful information until they are ready to sign.
Sources
- National Weather Service Phoenix: 2024 climate year in review
- National Weather Service Phoenix: 2025 Phoenix, Yuma, and El Centro weather review
- National Weather Service Phoenix: historical extreme temperatures in Phoenix, Yuma, and El Centro
- SRP: service territory
- APS: service area maps
- Arizona Registrar of Contractors: license classification requirements (PDF)
Checked 2026-10-31.