Solar Marketing · Los Angeles, CA

Solar Marketing in Los Angeles

Selling solar in Los Angeles means explaining which utility a homeowner has and which rules apply to them before anyone talks about panels. We help solar and battery installers across LA County generate qualified leads with clear educational pages, search and social campaigns aimed at owners rather than renters, and follow-up that stays useful through a decision that can take weeks.

Los Angeles context

Utilities, billing rules and owners

Different utilities, different rules

LADWP, the largest municipal water and power utility in the nation, serves 4 million residents and businesses in the City of Los Angeles. For customers of the state's investor-owned utilities, the California Public Utilities Commission's net billing tariff has applied to new interconnection applications since April 15, 2023. Solar pages that blur those differences lose credibility with careful buyers.

Owners are the market

Owners occupy 36.0 percent of the city's homes, the Census Bureau's five-year survey shows, and single detached houses are 29.9 percent of housing units. Targeting homeowners with suitable roofs, rather than everyone in a ZIP code, keeps ad budgets from paying for renters who cannot sign.

Licensing and electricians

Solar installation in California is covered by the CSLB's C-46 Solar Contractor classification, and electricians working under C-10 contractors must be state certified. Showing licenses and certified crews answers questions homeowners raise after hearing about poor installs.

Solar sales hurdles in LA

01

Confusing billing rules

Homeowners hear conflicting stories about net metering and net billing. Plain explanations matched to their utility build the trust that leads to a consultation.

02

Long consideration time

Solar is a big purchase. Buyers read, compare and talk to neighbors for weeks, so follow-up has to stay helpful instead of pushy.

03

Heat and batteries

Valley cooling loads run about double the coast's in a normal year, and summer demand shapes how buyers think about batteries and bill savings.

Core services

Solar marketing services

Areas we serve

Plain answers on LADWP and net billing can put solar installers in front of homeowners and businesses in these Los Angeles areas:

  • Santa Monica
  • Pasadena
  • Long Beach
  • Glendale
  • Burbank
  • Beverly Hills
  • Culver City
  • Torrance
  • Sherman Oaks
  • Silver Lake

Questions and answers

It depends on the utility. The CPUC's net billing tariff has applied to new interconnection applications at the investor-owned utilities since April 15, 2023, while LADWP sets its own programs. Your pages and ads should explain the rules that apply to each customer's address.

The Contractors State License Board's C-46 Solar Contractor classification covers solar installation, and electricians working for C-10 electrical contractors must hold state certification. Display both on your site to answer buyer questions early.

By targeting homeowners and properties that suit solar, and by asking about ownership on the form. Owners occupy 36.0 percent of homes in the city, so careful targeting saves a meaningful share of the budget.

Sources

  1. Los Angeles Department of Water and Power: who we are
  2. California Public Utilities Commission: net energy metering and net billing
  3. U.S. Census Bureau, American Community Survey 2020 to 2024, Table DP04: housing characteristics, Los Angeles city
  4. Contractors State License Board: licensing classifications
  5. California Labor Commissioner's Office: Electrician Certification Program
  6. National Weather Service Los Angeles/Oxnard: LAX climate report, October 30, 2026 (1991 to 2020 normals)
  7. National Weather Service Los Angeles/Oxnard: Hollywood/Burbank Airport climate report, October 30, 2026 (1991 to 2020 normals)

Checked 2026-10-31.

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