Solar Marketing in New York City
Selling solar in New York is less about suburban rooftops and more about building owners, co-op boards, and businesses working through city climate laws. We help solar installers across the five boroughs reach those decision makers, with content that explains the rules, pages for each borough and building type, ad budgets pointed at people who hold the deed, and patient follow-up that matches how slowly boards decide.
Why solar sells differently in New York City
Roof rules that require solar
Since 2019, Local Laws 92 and 94 have made solar or a planted roof mandatory across the open roof area of every new building and every full roof replacement in the city, DOB says, and a department bulletin puts the solar minimum at 4kW. Every owner planning a new building or a full reroof is a potential solar customer, if they find you early enough.
Emissions limits for big buildings
Since 2024, Local Law 97 has capped carbon emissions from most properties above 25,000 square feet, and a second, lower set of caps takes effect in 2030. The city reports that NYCHA alone had more than 18 megawatts of solar installed, under construction, or under lease as of 2024. Owners of large buildings are weighing on-site solar as one part of their compliance plans.
Owners are a minority
Renters outnumber owners roughly two to one here (owner occupancy stood at 32.8 percent over the 2020 to 2024 survey years), and single-family houses make up just 16.3 percent of all units. Solar marketing that targets every resident wastes money. Focusing on homeowners in Queens and Staten Island, co-op and condo boards, and commercial building owners puts the budget where decisions are made.
What solar installers face in the boroughs
Educate before you sell
Owners often learn about solar through a legal requirement. Clear guides to Local Laws 92, 94, and 97 bring in research traffic that later converts.
Target decision makers
Boards, managing agents, and business owners approve most projects. Ads and pages written for them perform better than broad consumer campaigns.
Long approval timelines
Board votes, structural reviews, and utility paperwork take months. A CRM that tracks every contact, document, and meeting date keeps each project moving.
Growth tools for solar installers
Areas we serve
Solar campaigns can reach owners of rooftops across these boroughs and neighborhoods:
- Manhattan
- Brooklyn
- Queens
- The Bronx
- Staten Island
- Long Island
- Westchester
- Williamsburg
- Astoria
- Long Island City
Questions and answers
Owners who must or want to act: developers of new buildings and owners replacing a roof, who face Local Laws 92 and 94, and large building owners managing Local Law 97 limits. Homeowners in Queens and Staten Island are also strong prospects, where many single-family owners can decide on solar without a board vote.
It gives large building owners a reason to consider solar as part of reducing emissions. The law's caps have bound most buildings above 25,000 square feet since 2024 and drop again in 2030. Content that explains how solar fits into a compliance plan reaches owners while they are planning.
Yes. We create materials and pages written for boards, covering approvals, roof space, and financing questions, and run LinkedIn and search campaigns aimed at board members and managing agents. Follow-up is built around board meeting schedules.
Sources
- NYC Department of Buildings: Local Laws 92/94, solar and green roofs
- NYC Department of Buildings: Buildings News bulletin on LL92/94 of 2019
- NYC Department of Buildings: LL97 greenhouse gas emissions reduction
- NYC Mayor's Office of Climate and Environmental Justice: Buildings
- U.S. Census Bureau QuickFacts: New York city, New York
- U.S. Census Bureau, ACS 2020 to 2024, Table B25024: units in structure, New York city
Checked 2026-10-31.