Health & Wellness Marketing in Colorado Springs
Clinics, hospitals and social service agencies in Colorado Springs reported $5.76 billion in 2022 receipts (Economic Census, as shown on QuickFacts), and metro jobs in education and health services grew 3.5 percent in the year to September 2026. We market independent clinics, dental and therapy practices, gyms and wellness studios so that patients choosing among big hospital systems and hundreds of private offices find and book them.
Hospital systems and independent practices side by side
Three hospital systems in town
UCHealth runs Memorial Hospital Central, which it describes as an American College of Surgeons verified Level I adult trauma center. Children's Hospital Colorado operates a six-level hospital on Briargate Parkway that it says holds the first pediatric-only operating rooms and emergency department in Colorado Springs. CommonSpirit operates Penrose Hospital on North Nevada Avenue and St. Francis Hospital on Woodmen Road. A private practice competing beside those names needs its own site, profile and reviews to make its case clearly.
Private offices by the hundreds
County Business Patterns for 2023 list 374 physician offices, 342 dental offices and 130 therapy and hearing-care offices (physical, occupational, speech, audiology) in El Paso County, plus 94 fitness centers. Dental offices are mostly small: 257 of the 342 had fewer than ten employees. A practice that size needs marketing that keeps running without a dedicated staff member.
Patients who are older, veterans or new
Residents 65 and over make up 15.1 percent of the city's population, the American Community Survey counts 52,224 veterans, and about one resident in five changed addresses during the prior year. Pages can speak to each group directly, for example by listing the Medicare plans you accept, explaining TRICARE or VA community care participation if you take part, and showing how close you are to newer neighborhoods.
Hurdles practices face here
Big brands on every channel
Large systems advertise across the whole region. Independent practices can target narrower searches, such as a specific treatment plus a neighborhood, with pages built for exactly those queries.
Insurance questions first
A clear page on accepted plans, including military and Medicare coverage where relevant, answers the question that otherwise needs a phone call before anyone books.
Reviews as a steady habit
Ask every patient for a review after the visit through an automated text or email, and reply to reviews professionally without disclosing any health details.
Marketing services for Pikes Peak practices
Areas we serve
Campaigns for clinics and studios can reach patients and members in these parts of the region:
- Downtown Colorado Springs
- Old Colorado City
- Briargate
- Northgate
- Broadmoor
- Powers
- Manitou Springs
- Monument
- Fountain
Questions and answers
Yes, on the right searches. Large systems cover broad terms across the region; an independent office can win narrow searches, like one treatment named alongside one part of town, such as pediatric dentistry near Briargate or sports physical therapy near Old Colorado City, with a well-built page and a steady flow of reviews.
Yes. HIPAA and the ad platforms' own health policies restrict how patient data and sensitive conditions can be used for targeting. We build campaigns around services and locations rather than diagnoses, keep tracking tools off pages where patients enter health details, and never send patient lists to Google or Meta unless the required agreements and consents exist.
Yes. El Paso County's 2023 employer count included 94 gyms and recreational sports centers, while the U.S. Olympic & Paralympic Committee keeps its headquarters and a training center in the city. Gyms, yoga and pilates studios and wellness businesses get the same mix of local search, social ads and follow-up, tuned to memberships and class bookings.
Sources
- U.S. Census Bureau QuickFacts: Colorado Springs city and El Paso County, CO
- U.S. Bureau of Labor Statistics: Colorado Springs, CO Economy at a Glance
- UCHealth: Memorial Hospital Central Trauma Center
- Children's Hospital Colorado: Colorado Springs hospital
- CommonSpirit Health: Penrose Hospital
- CommonSpirit Health: St. Francis Hospital
- U.S. Census Bureau, 2023 County Business Patterns: El Paso County, CO
- U.S. Olympic & Paralympic Committee: About the USOPC
- U.S. Olympic & Paralympic Committee: Colorado Springs Olympic & Paralympic Training Center
Checked 2026-11-01.