Healthcare Marketing · Colorado Springs, CO

Healthcare Marketing in Colorado Springs

Health care and social assistance receipts across El Paso County reached $6.44 billion in 2022, by Economic Census counts on QuickFacts, and the county had 374 physician offices in 2023. Our work for Colorado Springs doctors' offices, specialty clinics, walk-in urgent care and behavioral health providers pairs search pages built around services and locations with privacy-safe advertising and follow-up that turns inquiries into appointments.

Colorado Springs context

Hospital campuses, physician offices and patient needs

Hospital campuses across the city

CommonSpirit's St. Francis Hospital on Woodmen Road is a 317-licensed-bed facility with a Level III neonatal intensive care unit and a Level III trauma center, and a second St. Francis campus sits on 58 acres at Interquest Parkway and I-25. UCHealth operates Memorial Hospital Central, which holds Level I adult trauma verification, and Grandview Hospital on Pulpit Peak View, a state-designated Level IV trauma center. Penrose Hospital and Children's Hospital Colorado complete the picture.

Physician offices and their patients

El Paso County had 374 physician offices with 4,809 employees in 2023, and 205 of those offices were staffed by four people or fewer. In Colorado Springs, 9.0 percent of people younger than 65 were uninsured and 10.2 percent of that group reported a disability, per Census QuickFacts. Practices that list accepted plans, self-pay options and accessibility details save patients a phone call.

A growing health workforce

Education and health services employment in the metro reached 53.8 thousand in September 2026, up 3.5 percent from a year earlier, according to the Bureau of Labor Statistics. UCCS's Helen and Arthur E. Johnson Beth-El College of Nursing and Health Sciences, founded as a nursing school in 1904, trains nurses and therapists locally. For practices with open positions, recruitment campaigns and a careers page run alongside patient marketing.

Medical marketing constraints

01

Privacy before targeting

HIPAA and ad platform health policies limit how patient information and sensitive conditions can be used. Campaigns should target services and places, and tracking should stay off pages where patients enter health details.

02

Referring physicians matter

Specialists depend on referring offices as well as patients. A referral page for physicians, fast intake and status updates back to the referring office make a practice easier to send patients to.

03

Appointment no-shows

Text confirmations, easy rescheduling and reminders the day before cut down on empty slots, and a waitlist can fill the ones that still open up.

Core services

Patient acquisition services

Areas we serve

Medical practice campaigns can reach patients in these neighborhoods and towns:

  • Downtown Colorado Springs
  • Old Colorado City
  • Briargate
  • Northgate
  • Broadmoor
  • Powers
  • Manitou Springs
  • Monument
  • Fountain

Questions and answers

Yes. Location targeting around hospital campuses and medical office clusters is allowed, as long as ads promote your services without implying a hospital affiliation you do not have and without targeting people based on health conditions.

Tracking pixels and analytics tools can expose protected health information if they run on pages where patients enter details. We limit tracking to pages without health information, use HIPAA-eligible tools for forms and scheduling where needed, and document the setup for your compliance lead.

Yes, with extra care. Behavioral health ads face stricter platform rules, so campaigns lean on search for services and locations and on clear, stigma-free website content. Urgent care campaigns focus on hours, current waits and proximity, using the neighborhoods your clinic actually serves.

Sources

  1. U.S. Census Bureau QuickFacts: Colorado Springs city and El Paso County, CO
  2. U.S. Census Bureau, 2023 County Business Patterns: El Paso County, CO
  3. CommonSpirit Health: St. Francis Hospital
  4. CommonSpirit Health: Penrose Hospital
  5. UCHealth: Memorial Hospital Central Trauma Center
  6. UCHealth: Trauma and Acute Care Surgery, Grandview Hospital
  7. Children's Hospital Colorado: Colorado Springs hospital
  8. U.S. Bureau of Labor Statistics: Colorado Springs, CO Economy at a Glance
  9. UCCS Helen and Arthur E. Johnson Beth-El College of Nursing and Health Sciences

Checked 2026-11-01.

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