Healthcare Marketing in New Orleans
Healthcare in New Orleans is led by large systems, yet the metro still counts hundreds of independent physician offices. Commerce Media Group helps specialty practices, primary care groups, urgent care centers and allied health providers in Orleans and Jefferson parishes become the obvious choice for a specific need, with patient-friendly websites, local and paid search, and follow-up that turns an inquiry into an appointment.
Healthcare in the metro
Two major systems
Ochsner Health reports more than 40,000 team members and 4,900 employed and affiliated physicians who cared for 1.6 million people in 2024. LCMC Health, based in New Orleans, runs eight hospitals and lists more than 2,800 board-certified physicians. Tulane University keeps its School of Medicine on its downtown campus. Independent practices compete for attention in the shadow of all three.
Hundreds of physician offices
The New Orleans-Metairie metro counted 604 physician offices, not including mental health specialists, in 2023, and 339 of those offices employed under five people. Orleans providers of health care and social assistance reported about $4.8 billion in 2022 receipts to the Economic Census, and Jefferson's reported roughly $5.7 billion. Patients have real choices, and many of them start choosing online.
Who the patients are
In New Orleans, 17.2 percent of residents are 65 or older and 9.5 percent of those under 65 lacked health insurance, per Census QuickFacts; in Jefferson those figures are 20.5 and 13.0 percent. Medicare, Medicaid, self-pay and insurance details belong near the top of every service page.
What clinics compete against
System-sized ad budgets
Large systems advertise broadly. Independent clinics win by owning narrower searches: a condition, a procedure, a language or a neighborhood.
Patients who self-refer
Louisiana has let qualified physical therapists treat without a prescription since 2016, so for many first visits the decision starts with a search rather than a referral slip.
Privacy before tracking
Health marketing has to protect patient information. Forms, call tracking and analytics are configured so sensitive details are not passed to ad platforms.
Healthcare marketing we provide
Areas we serve
Clinic and physician group campaigns can reach patients across these neighborhoods and nearby communities:
- French Quarter
- Garden District
- Uptown
- Mid-City
- Marigny
- Warehouse District
- Bywater
- Metairie
- Kenner
- Gretna
Questions and answers
By being the best answer for something specific. Large systems cover many service lines across a wide region; an independent clinic can rank for a particular condition, offer quicker appointments or serve one neighborhood well. Pages, listings and ads are built around those strengths and measured by booked visits.
Yes. Forms, call tracking and analytics are set up so protected health information is not sent to ad platforms, and we work with your compliance lead on vendor agreements where needed. Patient stories or details are never used without written authorization.
That depends on where your patients live and how far they will travel. Jefferson Parish has more residents than Orleans and an older population, with 20.5 percent aged 65 or more. We map your existing patient ZIP codes first, then target the parishes and neighborhoods that match.
Sources
- Ochsner Health: About Ochsner
- LCMC Health: About LCMC Health
- Tulane University: Tulane Facts
- U.S. Census Bureau, 2023 County Business Patterns: New Orleans-Metairie metro area (all sectors, manufacturing, physicians, hospitals, hotels)
- U.S. Census Bureau QuickFacts: New Orleans city, Orleans Parish and Jefferson Parish
- Louisiana Physical Therapy Board: Direct Access
Checked 2026-10-31.