Healthcare Marketing · Des Moines, IA

Healthcare Marketing in Des Moines

Health care is a major industry in Des Moines. Polk County's 2022 Economic Census tally put receipts at clinics, hospitals and social service agencies at $5.54 billion, and MercyOne and UnityPoint Health both appear on the Greater Des Moines Partnership's list of the region's largest non-government employers. We help independent clinics, physician groups, urgent care centers and specialty practices reach patients across the metro with clear websites, targeted campaigns and intake systems that respond fast.

Des Moines context

Hospital systems, a teaching campus and independent clinics

Two hospital brands patients know

UnityPoint's Iowa Methodist Medical Center on Pleasant Street, established in 1901, is a teaching hospital that says it welcomes more babies than any other hospital in Iowa and performed the first open-heart procedure outside the Mayo Clinic in 1956. MercyOne calls its Des Moines Medical Center, founded in 1893, Iowa's largest medical center. Independent clinics compete with those brands for attention, staff and search visibility.

Physician practices in Polk County

County Business Patterns counted 216 physician practices in Polk County in 2023, employing 6,435 people; 111 had fewer than five employees, while 18 had 50 to 99. On preliminary September 2026 figures, BLS counted 62,900 Des Moines-area jobs in schools, hospitals, clinics and other education and health employers. That range, from solo practitioners to large groups, means marketing plans differ widely by practice size.

Coverage, language and a new campus

In Des Moines, 8.2 percent of city residents younger than 65 lack health coverage and 14.2 percent were born abroad, per Census estimates, so pages that explain payment options and offer translated forms reach more people. Des Moines University, which relocated to an 88-acre campus in West Des Moines in June 2023, trains osteopathic physicians, podiatrists, physician assistants and therapists close to the western suburbs.

Standing apart from the hospital brands

01

Specific service pages

A page for each condition and service you treat, written for patients rather than clinicians, ranks for the precise searches a hospital homepage cannot cover.

02

Convenience up front

Same-week appointments, evening hours, accepted insurance plans and parking details belong near the top of the page, because convenience often decides where a patient books.

03

Intake that answers fast

Online scheduling, secure intake forms and quick callbacks keep a patient from drifting to the next clinic in the search results.

Core services

Patient acquisition for Des Moines clinics

Areas we serve

Clinic campaigns can follow patients home to these Des Moines neighborhoods and suburbs, or to the offices where they work:

  • Downtown Des Moines
  • East Village
  • Ingersoll
  • Beaverdale
  • West Des Moines
  • Ankeny
  • Urbandale
  • Johnston
  • Waukee
  • Clive

Questions and answers

By owning the specific searches near you. Large systems win broad terms, but a patient looking for a sports medicine visit in Ankeny or a family practice near Beaverdale wants proximity, availability and good reviews. We build service and location pages, Google profiles and campaigns around those searches.

Yes. Patient information in forms, tracking tools and CRM systems has to be handled carefully, and some ad tracking is inappropriate on pages about specific conditions. We set up forms and analytics with privacy in mind and loop in your compliance officer whenever protected health information is involved.

About 62,900 Des Moines-area paychecks came from education and health employers last September, by preliminary BLS estimates, and Polk County's 216 physician practices employed 6,435 people in 2023. That scale matters for recruiting as well as patient marketing, so we build career pages alongside patient campaigns.

Sources

  1. UnityPoint Health: Iowa Methodist Medical Center
  2. MercyOne: About MercyOne Central Iowa
  3. Greater Des Moines Partnership: Major employers
  4. U.S. Census Bureau, 2023 County Business Patterns: Polk County, IA (all sectors and selected industries)
  5. U.S. Bureau of Labor Statistics: Economy at a Glance, Des Moines-West Des Moines, IA
  6. U.S. Census Bureau QuickFacts: Des Moines city and Polk County, Iowa
  7. Des Moines University: History

Checked 2026-10-31.

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