Healthcare Marketing in Wilmington
Economic Census figures for 2022 put receipts of health care and social assistance businesses inside Wilmington city limits at about $3.2 billion, and the metro counted 34,700 education and health services jobs in September 2026. Physician groups, specialty and urgent care clinics, imaging centers and outpatient providers across the Cape Fear can look to us for accessible websites, search campaigns and privacy-conscious patient follow-up that grow the visits they want.
Wilmington care landscape
One system, many independents
Novant Health New Hanover Regional Medical Center opened in 1967 as New Hanover Memorial Hospital, began its partnership with Novant Health in 2021 and holds Level II Trauma Center verification from the American College of Surgeons. Novant has applied to add 225 inpatient beds there. Alongside it, County Business Patterns counted 169 physician offices in New Hanover County in 2023, employing 4,056 people.
Demand from growth and age
New Hanover County reached 245,959 residents in 2025 and Brunswick 174,702, and 36.6 percent of Brunswick's population is 65 or older. Novant itself calls coastal North Carolina one of the state's fastest-growing regions. New residents need a primary care doctor, specialists and urgent care quickly, and many start searching before the moving boxes are unpacked.
Patient growth obstacles
Access is the message
Patients choose on availability. Showing real appointment openings, telehealth options and offices near Leland or Hampstead persuades more people than generic quality claims.
Privacy in every tool
Tracking pixels and web forms on health sites can expose patient information. Analytics and CRM tools are configured with privacy safeguards from the first day.
Referrals and direct search
Specialists depend on referring physicians and on patients who search on their own. Separate content serves each group, from referral forms to condition pages.
Healthcare marketing services
Areas we serve
We help healthcare providers draw patients from Wilmington and nearby communities, including:
- Wrightsville Beach
- Carolina Beach
- Leland
- Hampstead
- Southport
- Ogden
- Porters Neck
Questions and answers
By focusing on specific services, conditions and locations where you offer easier access. A regional system will outspend you on broad terms, but an independent clinic can rank and advertise for its specialty, its neighborhood and its availability, then make booking simple.
Not without care. Pixels and session tools can capture sensitive details. We limit tracking on patient-facing pages, avoid sending health information to ad platforms and use server-side or privacy-focused tools where appropriate, reviewed with your compliance lead.
Brunswick County, up 27.8 percent over five years, and Pender County, up 19.8 percent, according to Census estimates for 2020 to 2025. Leland alone grew more than 50 percent. Practices opening or expanding there benefit from early, location-specific search visibility.
Sources
- U.S. Census Bureau QuickFacts: Wilmington city and New Hanover, Brunswick and Pender counties, NC
- U.S. Bureau of Labor Statistics: Economy at a Glance, Wilmington, NC (data extracted October 30, 2026)
- Novant Health: About New Hanover Regional Medical Center
- Novant Health: New Hanover expansion plans
- U.S. Census Bureau, 2023 County Business Patterns: New Hanover County, NC (all sectors, trades, builders, health, senior care, food, drink, personal care)
- U.S. Census Bureau QuickFacts: Leland and Carolina Beach, NC
Checked 2026-10-31.