Healthcare Marketing in Manchester
Health care is one of Manchester's largest businesses: 2022 Economic Census figures show roughly $2.7 billion in revenue for the city's health and social assistance sector. Commerce Media Group helps independent physician groups, specialty clinics, home health agencies and outpatient centers across the city and Hillsborough County reach patients with clear websites, local search, privacy-conscious advertising and intake follow-up that respects their time.
The Manchester care market
Hospital systems in flux
Catholic Medical Center joined HCA Healthcare at the start of February 2025, becoming part of a four-hospital New Hampshire system with nearly 100 sites of care. SolutionHealth, the parent of Elliot Health System and Southern New Hampshire Health, is weighing a disaffiliation that would return them to independent, board-governed institutions. Independent groups operate alongside both.
Practices across the county
Hillsborough County counted 228 physician offices with 3,772 employees, 29 home health agencies with 1,113 employees, and 7 general hospitals employing 8,712 people in 2023; four of those hospitals had 1,000 or more staff. Specialty and primary care groups compete for attention with very large employers next door.
Who the patients are
One Hillsborough County resident in five (19.8 percent) is 65 or older; in Manchester, 8.6 percent of people under 65 lack health insurance and 13.7 percent were born abroad, per Census QuickFacts. Messaging about insurance, language and access has to fit several very different groups.
What clinics are up against
Big systems, big budgets
Hospital networks dominate broad searches with large budgets. Independent groups win with specific service pages, detailed provider bios and fast access to appointments.
Privacy limits on data
Health privacy rules and ad policies restrict tracking. Measurement has to be built so patient information never reaches ad platforms.
Intake that loses people
Long forms, slow callbacks and rounds of phone tag lose patients who were ready to book. Simple, prompt intake keeps them moving toward a first visit.
Marketing for medical practices
Areas we serve
Our medical practice campaigns can be aimed at patients throughout Manchester and in these nearby communities:
- Nashua
- Bedford
- Concord
- Salem
- Derry
- Londonderry
- Hooksett
- Goffstown
Questions and answers
No, but it shapes how. Campaigns can run on search and social as long as patient health data never reaches ad platforms or analytics. We use privacy-safe tracking, secure forms and aggregate reporting, and we avoid retargeting based on health conditions.
Be the easiest option for specific needs. Pages for each service and provider, accurate listings, quick appointment availability and prompt replies win patients who are searching for something particular rather than a hospital name.
Yes. Home health agencies need pages for each service area, referral forms for hospitals and physicians, and caregiver recruiting alongside patient marketing. Hillsborough County had 29 home health agencies in 2023, so clear positioning matters.
Sources
- U.S. Census Bureau QuickFacts: Manchester city and Hillsborough County, New Hampshire
- Catholic Medical Center: HCA Healthcare completes purchase of CMC (January 6, 2025)
- SolutionHealth: plans for SolutionHealth
- U.S. Census Bureau, 2023 County Business Patterns: Hillsborough County, NH (all sectors, manufacturing, trades, builders, health, food, drink, personal care)
- U.S. Census Bureau, 2023 County Business Patterns: Hillsborough County, NH (manufacturing subsectors, software, engineering, hospitals, electrical, nail salons)
Checked 2026-10-31.