Remodeling Marketing in Manchester
Nearly half of Manchester's homes were built before 1960, and many are ready for new kitchens, bathrooms, insulation, windows and additions. Commerce Media Group helps remodelers across the city and Hillsborough County show their work, earn the trust of homeowners comparing several bids, and keep following up on estimates until the contract is signed.
Why remodeling stays busy
A house stock built long ago
Census estimates for 2020 to 2024 count 23,624 of Manchester's 52,108 housing units as built before 1960, including 14,628 from 1939 or earlier. Only 6,027 date from 2000 or later. Older layouts, drafty walls and dated baths give remodelers a deep pool of projects across the city.
Owners, landlords, two pitches
Owner-occupied homes made up just 48.7 percent of Manchester's housing in 2020 to 2024, versus 67.4 percent countywide. A landlord refreshing a rental unit and an owner planning a forever kitchen want different things from a remodeler, so they deserve different pages and offers.
Small shops, three bids each
The county had 217 residential remodelers in 2023, 188 of them with fewer than five employees. The state Attorney General tells homeowners to collect at least three written, itemized estimates, so a remodeler's proposal is almost always read side by side with two others.
What costs remodelers jobs
Weak project photos
A few blurry photos cannot compete with before-and-after sets that show the room, the problem solved and the town it was in.
Bids nobody chases
Homeowners collecting three bids often decide on timing and responsiveness. A remodeler who follows up clearly and politely tends to stay in the running.
Permits and codes unexplained
Owners worry about permits and inspections. Explaining the process in plain language takes a big source of anxiety off the table.
Remodeling marketing help
Areas we serve
Our renovation campaigns can target homeowners across Manchester and these nearby towns:
- Nashua
- Bedford
- Concord
- Salem
- Derry
- Londonderry
- Hooksett
- Goffstown
Questions and answers
Narrow the targeting and raise the bar on the form. Aim ads at owner-occupied areas and the project types you want, ask for photos and a rough budget range up front, and follow up quickly. Fewer, better leads usually beat a full inbox of tire kickers.
Yes. New Hampshire moved to the 2024 International Residential Code and International Existing Building Code on July 1, 2026, as Manchester's planning department announced, so owners have fresh questions. A short page on how you handle permits and inspections builds confidence early.
Make your bid easy to compare and hard to dismiss. The state Attorney General advises written, itemized estimates, so send a clear one quickly, include references and insurance, and follow up on a set schedule rather than waiting to hear back.
Sources
- U.S. Census Bureau, American Community Survey 2020 to 2024, Table B25034: year structure built, Manchester city
- U.S. Census Bureau, American Community Survey 2020 to 2024, Table B25035: median year structure built, Manchester city
- U.S. Census Bureau QuickFacts: Manchester city and Hillsborough County, New Hampshire
- U.S. Census Bureau, 2023 County Business Patterns: Hillsborough County, NH (all sectors, manufacturing, trades, builders, health, food, drink, personal care)
- NH Department of Justice: consumer alert on home improvement scams (March 10, 2022)
- City of Manchester Planning and Community Development: announcements (State Building Code update, CO detectors)
Checked 2026-10-31.