Remodeling Marketing in St. Louis
More than half of the housing units inside St. Louis city limits date from 1939 or before, and the typical St. Louis County home dates from 1969. That adds up to constant demand for kitchens, baths, additions, basements and whole-house updates. We help remodelers across the region reach owners ready to invest, show work that suits each house style, and stay in touch until the contract is signed.
Remodeling demand by housing era
City homes before 1940
The 2020 to 2024 American Community Survey counts 100,811 city housing units from 1939 or earlier out of 174,111. Owner-occupancy in the city is 45.3 percent, so a remodeler's best prospects sit in specific owner-heavy neighborhoods rather than everywhere. Plaster walls, original trim and tight kitchens often call for a contractor who shows experience with older houses.
Postwar county suburbs
St. Louis County has 163,190 housing units built between 1950 and 1969, more than a third of its stock, and 69.2 percent of its homes are owner-occupied. Kitchens and baths in those houses can be 50 to 70 years old unless someone has already redone them, which makes the postwar suburbs a steady source of renovation work.
Hundreds of small competitors
Census counts for 2023 list 377 residential remodelers in St. Louis County, 183 in St. Charles County and 73 in the city, 633 in total. Three quarters of the county's remodelers (283) are tiny crews, so homeowners weighing so many options lean on photos of similar homes, clear process and how quickly someone calls back.
What remodeling clients expect
Work that suits the house
An owner of a 1920s home in University City wants to see careful updates in houses like hers, with original details kept, not a portfolio full of new-build kitchens.
A clear process and timeline
Remodeling clients worry about disruption. Pages explaining design, permits, scheduling and daily cleanup ease that worry before the first meeting and cut down on repeated questions.
Consultations that convert
Booked design consultations, prompt proposals and steady follow-up turn early interest into signed contracts over a decision that can take weeks.
Remodeling marketing services
Areas we serve
Kitchen, bath and whole-house remodelers can win projects with our help in these neighborhoods and suburbs:
- Downtown St. Louis
- Clayton
- Central West End
- Soulard
- The Hill
- Kirkwood
- Webster Groves
- Chesterfield
- St. Charles
- University City
Questions and answers
From areas where owners live in older houses. St. Louis County has more than 160,000 housing units built from 1950 to 1969 and an owner-occupancy rate of 69.2 percent, while many city neighborhoods are older still. We focus targeting on owner-occupied areas that match the projects you want.
St. Louis County had 377 residential remodelers in 2023, and three in four employed fewer than five people. The firms that stand out show relevant local projects, explain their process clearly, answer quickly and keep following up after the first visit instead of waiting for the phone.
That varies by municipality and by trade. Within the city, contractors need a business license for contractors and pull permits from the Building Division, and St. Louis County keeps its own licensing for mechanical, electrical and plumbing trades. We help you display whichever credentials apply.
Sources
- U.S. Census Bureau, American Community Survey 2020 to 2024, Table B25034: year structure built, St. Louis area
- U.S. Census Bureau, American Community Survey 2020 to 2024, Table B25035: median year structure built, St. Louis area
- U.S. Census Bureau QuickFacts: St. Louis city, St. Louis County and St. Charles County, MO
- U.S. Census Bureau, 2023 County Business Patterns: St. Louis city, St. Louis County and St. Charles County, MO (all sectors, manufacturing, trades, dental, therapy, salons)
- City of St. Louis License Collector: Contractor business license application
- St. Louis County Department of Transportation and Public Works: mechanical, electrical and plumbing permit guide
Checked 2026-10-31.