Physical Therapy Marketing · Manchester, NH

Physical Therapy Marketing in Manchester

Patients in New Hampshire can book a physical therapist on their own, no physician referral required, so a Manchester clinic can speak straight to the people who need care. Commerce Media Group helps PT practices from downtown Manchester to Bedford and Hooksett connect with patients searching for back, knee, shoulder, sports and post-surgical rehab, book evaluations quickly, and keep people on track through their full plan of care.

Manchester context

The therapy market here

Direct access in New Hampshire

The state's Physical Therapy Governing Board explains that under RSA 328-A:9 a therapist must refer a patient elsewhere only when symptoms go beyond the PT's scope or when therapy is contraindicated. In practice, patients can book an evaluation on their own, and many do not know it yet.

Clinics and referral sources

In 2023 the county's 57 therapy offices (PT, occupational, speech and hearing) employed 641 people, and 23 of them had a staff of fewer than five. Elliot Hospital's Level II trauma center and Catholic Medical Center sit in the same city, along with the surgeons and physicians who refer patients for rehab.

Patients of every age

Nearly one in five Hillsborough County residents (19.8 percent) is 65 or older, and 90 gyms and recreational sports facilities operated in the county in 2023. Joint replacement rehab, balance programs and sports injuries all bring people to PT, and each group searches differently.

PT marketing problems

01

Patients unaware of direct access

Many people still think they need a doctor's referral. Clear pages and ads explaining New Hampshire's rules remove that barrier.

02

Dropping out mid-plan

Patients who stop after a few visits do not get better and do not refer friends. Visit reminders and short progress check-ins bring them back for the rest of the plan.

03

Physician relationships

Referrals from surgeons and primary care still matter. Simple referral forms and prompt progress notes keep those offices sending patients.

Core services

Marketing for PT clinics

Areas we serve

Our PT campaigns can target patients throughout Manchester and in these nearby towns:

  • Nashua
  • Bedford
  • Concord
  • Salem
  • Derry
  • Londonderry
  • Hooksett
  • Goffstown

Questions and answers

No. The Physical Therapy Governing Board's guidance on RSA 328-A:9 says a therapist must refer patients elsewhere only when their condition is outside the therapist's scope or therapy is contraindicated. Insurance plans may still have their own requirements, so we suggest clinics explain both.

Automatic reminders, easy rescheduling by text, and short progress messages that show patients how far they have come. Following up quickly after a missed visit brings many patients back before they give up on their plan.

Both. Direct access lets you reach patients through search and social, while surgeon and primary care referrals remain a steady source. A good plan budgets for each and tracks which one produces more completed plans of care.

Sources

  1. NH OPLC Physical Therapy Governing Board: FAQs (direct access, RSA 328-A:9)
  2. U.S. Census Bureau, 2023 County Business Patterns: Hillsborough County, NH (all sectors, manufacturing, trades, builders, health, food, drink, personal care)
  3. U.S. Census Bureau QuickFacts: Manchester city and Hillsborough County, New Hampshire
  4. Elliot Hospital: location and overview
  5. Catholic Medical Center: About us

Checked 2026-10-31.

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