Healthcare Marketing in Myrtle Beach
Health care on the Grand Strand is expanding to keep pace with a county that grew by roughly 76,500 people between 2020 and 2025. Physician practices, specialty clinics, urgent care centers and outpatient providers in Myrtle Beach rely on our search-ready websites, local and paid search, privacy-conscious tracking, online scheduling and no-show follow-up to bring in patients and keep them.
Where Grand Strand patients get care
Systems building closer to patients
Grand Strand Health operates four dedicated ERs and five urgent care centers, among them freestanding ERs serving North Myrtle Beach and Carolina Forest. McLeod Health's new 48-bed Carolina Forest hospital, opened October 30, 2026, brings inpatient, emergency, imaging and rehabilitation services to that corridor. Large systems are moving care toward growing neighborhoods, and independent clinics compete for the same patients.
Physician practices of every size
Horry County had 275 physician offices with paid staff in 2023, employing 2,825 people, and 171 of those offices had fewer than five employees. Conway Medical Center, an independent nonprofit with a minority partnership with Novant Health since 2023, lists about 200 physicians across 30 specialties, with practices stretching from Georgetown to Little River.
Coverage and access
Census small-area estimates show 14.1 percent of Horry County residents under 65 without health insurance, and 20.0 percent inside Myrtle Beach. Clinics that publish accepted plans, self-pay policies and clear location details help patients decide quickly whether they can be seen.
Patient acquisition challenges here
Visitors and residents in one lobby
Urgent care and walk-in clinics see summer visitors and year-round residents side by side. Each group searches differently and responds to different messages.
Privacy limits on tracking
Ad pixels and remarketing can leak health information if they are misconfigured, so campaign measurement has to be designed around privacy rules from day one.
New patients without referrals
Newcomers often arrive without a local doctor's referral. Specific specialty pages, provider bios and online scheduling turn their first search into a first visit.
Healthcare marketing services
Areas we serve
Patient campaigns can be targeted across these Grand Strand communities:
- North Myrtle Beach
- Conway
- Surfside Beach
- Murrells Inlet
- Carolina Forest
- Little River
- Pawleys Island
Questions and answers
By making access simple and specialties obvious. Patients choose independent clinics for availability, continuity and focus. We build pages and campaigns around those strengths, keep maps listings accurate and let patients book in a few taps.
Yes, with care. Forms, analytics and ad tags are set up so nothing that identifies a patient or condition reaches an ad network, and we measure results with aggregated conversion data and call tracking that does not expose patient details.
Usually. Summer brings visitors with injuries, sunburn and minor illnesses who look for the nearest open clinic, so we raise budgets for maps and mobile search near the beach. In winter, campaigns lean toward residents, occupational health and preventive visits.
Sources
- Grand Strand Health: About Us
- McLeod Health: McLeod Health Carolina Forest Hospital Now Open (October 30, 2026)
- U.S. Census Bureau, 2023 County Business Patterns: Horry County, SC
- Conway Medical Center: About
- U.S. Census Bureau QuickFacts: Myrtle Beach city and Horry County, SC
Checked 2026-10-31.