Restaurant Marketing in Myrtle Beach
A Myrtle Beach restaurant can be slammed in July and half empty in January. Grand Strand restaurants, from oceanfront seafood houses to quick-service spots along the highways inland, use our menu-first websites, maps and search visibility, season-paced social and paid campaigns, online ordering and reservation tools, and guest lists for the slower months to keep tables full all year.
Restaurant traffic on the Grand Strand
Measurable seasonality
August 2025 boardings at Myrtle Beach International Airport (232,488) ran more than three times January's (73,015), and STR tracks 272 Grand Strand hotels, not counting the many condos and rental houses. Dining rooms follow that curve, so we plan promotions for the shoulder months and push visibility hardest when rooms are full.
Quick-service and full-service side by side
Census business counts list 389 limited-service restaurants with 6,938 employees and 588 full-service restaurants in Horry County for 2023. The biggest group of full-service places is mid-size, with 173 employing 20 to 49 people. Chains, beach-road classics and new openings all chase the same searches for seafood, breakfast and family dinners.
Weather and waterfront risk
Waterfront dining comes with storm exposure. During Hurricane Ian in 2022, the National Weather Service reported storm surge flooding the MarshWalk and marina area in Murrells Inlet. Restaurants need a fast way to post hours, closures and reopening news across the website, maps listings and social accounts when weather hits.
Problems Grand Strand restaurants face
Menus that live in PDFs
Visitors decide on a phone, often in a parking lot. Menus buried in PDFs or outdated photos send them straight to the next listing on the map.
Off-season empty seats
When visitors leave, restaurants need locals. Without a guest list or local campaigns, winter revenue can drop sharply and stay low until spring.
Review volume in a crowded field
With close to a thousand restaurants in the county, a steady flow of recent reviews is often what tips a hungry family toward your door.
Restaurant marketing services
Areas we serve
Restaurant campaigns can reach diners in these communities:
- North Myrtle Beach
- Conway
- Surfside Beach
- Murrells Inlet
- Carolina Forest
- Little River
- Pawleys Island
Questions and answers
Keeping maps listings and the website accurate and appealing: current hours, a readable menu, real photos and recent reviews. Most visitors choose where to eat from their phone, so those basics decide more meals than any ad.
It affects pricing and promotions. Inside city limits, a 1 percent hospitality fee applies to prepared food and beverages, including alcohol, and is remitted to the city monthly. We account for it when planning discounts, bundles and online ordering setups.
We build a local guest list during summer, then use it in winter with locals' specials, events and holiday menus, backed by social and search ads aimed at residents. Horry County's population topped 427,000 in 2025, a sizable year-round base.
Sources
- Myrtle Beach International Airport: Media Center passenger statistics
- Myrtle Beach Area CVB: Industry Research
- U.S. Census Bureau, 2023 County Business Patterns: Horry County, SC
- National Weather Service Wilmington: Hurricane Ian, September 30, 2022
- City of Myrtle Beach: Business License FAQs (business license, hospitality fee, accommodations tax)
- U.S. Census Bureau QuickFacts: Myrtle Beach city and Horry County, SC
Checked 2026-10-31.