Senior Living Marketing in Myrtle Beach
By 2025 almost three of every ten Horry County residents had turned 65, and the person researching care is often a grown child in another state. Assisted living, memory care, independent living and continuing care communities on the Grand Strand use our plain-spoken websites, search and social campaigns, tour scheduling and CRM follow-up to reach older adults and their families through a long, careful decision.
Senior care decisions in Horry County
An older, growing population
Of Horry County's 427,551 residents in mid-2025, 29.9 percent were at least 65, against 23.7 percent within Myrtle Beach city limits. In 2023, Census business counts showed 8 nursing care facilities, 8 continuing care retirement communities and 11 assisted living facilities for older adults with paid staff in the county, together employing about 1,630 people.
What assisted living means in South Carolina
The South Carolina Department of Public Health licenses assisted living as community residential care facilities, which provide room, board and personal care lasting beyond 24 hours for two or more adults. A facility may describe itself as assisted living only when it meets that definition, so marketing language should match the license a community actually holds.
Memory care claims carry disclosure duties
Under South Carolina's Alzheimer's Special Care Disclosure Act, a licensed nursing home, residential care facility or adult day program offering an Alzheimer's special care unit must disclose what sets that care apart: admission, transfer and discharge criteria, care planning, staffing, staff training, the physical setting, activities, the family's role and any added costs. Websites and brochures should tell the same story.
Challenges in Grand Strand senior living marketing
Families deciding from afar
The son or daughter doing the research may live several states away. Virtual tours, care-level pages and quick callbacks let them build a shortlist without booking a flight first.
Long, emotional decisions
Choosing care for a parent can take a long time and involve several relatives. Follow-up that informs rather than pressures keeps a community on the list until the family is ready.
Accurate care descriptions
Licensing and disclosure rules mean that claims about assisted living and memory care must match what the community is licensed, staffed and equipped to provide.
Services for senior communities
Areas we serve
Older adults and their families can be reached in these Grand Strand communities:
- North Myrtle Beach
- Conway
- Surfside Beach
- Murrells Inlet
- Carolina Forest
- Little River
- Pawleys Island
Questions and answers
Only if it fits the state's definition of a community residential care facility licensed by the Department of Public Health; those facilities may use the term. We make sure website and ad wording matches the license and services a community really has.
A licensed facility offering an Alzheimer's special care unit or program has to disclose what distinguishes that care, from admission criteria and staffing to training, environment, activities, family role and extra costs. Marketing should describe the program in terms consistent with that disclosure.
We target campaigns to people looking into care for a parent near Myrtle Beach, whatever their home state. Landing pages offer virtual tours and quick callbacks, and the CRM keeps the conversation going over the months a decision can take.
Sources
- U.S. Census Bureau QuickFacts: Myrtle Beach city and Horry County, SC
- U.S. Census Bureau, 2023 County Business Patterns: Horry County, SC
- SC Department of Public Health: Community Residential Care Facilities
- S.C. Code of Laws, Title 44, Chapter 36: Alzheimer's Special Care Disclosure Act
Checked 2026-10-31.