Senior Living Marketing in Wilmington
More than a third of Brunswick County residents are 65 or older, 36.6 percent in the latest Census estimates, and New Hanover County stands at 21.3 percent. Assisted living and adult care homes, family care homes, continuing care communities, skilled nursing and home health agencies around Wilmington can use us to reach older adults and the adult children who help them decide, then guide families from a first question to a scheduled tour.
Senior care around Wilmington
Retirees settling across the river
Leland gained more than half again its 2020 population by 2025 (52.9 percent), and 28.4 percent of its people are 65 or older. Brunswick County's labor force participation is just 49.0 percent, far below New Hanover's 65.4 percent, consistent with a large retired population. With so many recent arrivals, the adult children helping with care decisions may live far away.
Care settings families compare
County Business Patterns for 2023 count 14 skilled nursing facilities, 10 assisted living facilities, six continuing care retirement communities and 30 home health agencies in New Hanover County, employing 3,739 people combined. North Carolina licenses adult care homes, and those caring for two to six residents are called family care homes, so a small home and a large campus compete in the same searches.
What assisted living covers
State regulators describe adult care homes as providing 24-hour personal care, but generally not for people who depend on a ventilator or need continuous licensed nursing. Explaining those lines plainly, along with what your community does offer, prevents mismatched tours and builds trust with hospital discharge planners and placement partners.
Senior living marketing hurdles
Families living far away
Adult children often research from another state. Virtual tours, quick callbacks and clear next steps help them act without booking a flight first.
Heat and storm safety
Wilmington's July normal high is 90 degrees and hurricane season can bring evacuations. Families ask about cooling, backup power and emergency plans, so answer before they have to ask.
Decisions on uneven timelines
A move can be settled in a weekend after a fall or debated for a year of family conversations. Follow-up that informs instead of pushes keeps you on the list either way.
Senior living services
Areas we serve
Senior care providers can use our campaigns to reach older adults and their families in Wilmington and places like:
- Wrightsville Beach
- Carolina Beach
- Leland
- Hampstead
- Southport
- Ogden
- Porters Neck
Questions and answers
A licensed adult care home serving two to six unrelated residents. Like larger adult care homes, it provides round-the-clock personal care, holds a license from the state's Division of Health Service Regulation and is monitored with help from county social services. Its smaller size is worth explaining clearly to families.
With location and interest targeting beyond the Cape Fear, search campaigns for phrases like assisted living in Wilmington, and websites that make remote decisions easier: virtual tours, video calls with staff and fast callback options. Messages for adult children and for parents are tested separately.
Yes, honestly and specifically. Florence made landfall at Wrightsville Beach in 2018, and families moving a parent to the coast ask about evacuation plans, backup power and staffing during storms. Clear answers on your site and during tours address a real worry.
Sources
- U.S. Census Bureau QuickFacts: Wilmington city and New Hanover, Brunswick and Pender counties, NC
- U.S. Census Bureau QuickFacts: Leland and Carolina Beach, NC
- U.S. Census Bureau, 2023 County Business Patterns: New Hanover County, NC (all sectors, trades, builders, health, senior care, food, drink, personal care)
- NC DHHS Division of Health Service Regulation: overview of adult care home regulation
- National Weather Service Wilmington, NC: Wilmington 1991 to 2020 normals table (PDF)
- National Weather Service Wilmington, NC: Hurricane Florence, September 14, 2018
Checked 2026-10-31.