Healthcare Marketing in Raleigh
WakeMed alone handled more than 350,000 emergency visits in fiscal 2025, and the county's hospitals and clinics serve a population that keeps growing. Commerce Media Group helps Raleigh medical groups, specialty clinics, urgent care centers, and independent physicians attract new patients with clear websites, search visibility, compliant advertising, and scheduling follow-up that keeps patient data where it belongs.
Raleigh's healthcare landscape
Three systems, many campuses
WakeMed operates 973 licensed beds from Raleigh, including 587 at its Raleigh Campus and 77 at North Hospital, and its physician practices employed 542 doctors and 502 advanced practice professionals across 176 practices in fiscal 2025. UNC Rex, a 660-bed not-for-profit hospital, has served Raleigh since 1894, and Duke Raleigh Hospital reached 256 beds through what Duke calls its largest Wake County investment to date. Independent groups operate in the shadow of those names.
Physician offices by the hundreds
County Business Patterns counted 618 physician offices in Wake County in 2023, employing 14,776 people, plus 24 general medical and surgical hospitals with 19,020 employees. Nearly half of those physician offices, 286, had fewer than five employees. Small practices without a marketing department still need their websites, listings, and reviews to compete with system-owned clinics on the same search results page.
Coverage gaps and an older county
Census small-area estimates show 10.4 percent of Raleigh residents younger than 65 without coverage, against 7.2 percent for Wake County, and 14.4 percent of Wake County residents are 65 or older. Practices that state clearly which plans they accept, what self-pay looks like, and whether they take Medicare remove the first question many patients have before booking.
Patient acquisition hurdles in Raleigh
System brands own broad terms
Searches like doctor near me or urgent care Raleigh often surface hospital-owned locations. Independent practices win on specialties, conditions, physician names, and the towns they serve.
Insurance questions come first
With uninsured rates differing between the city and the county, clear plan lists and self-pay information on the website save phone time and reduce mismatched bookings.
Privacy limits targeting
Ad platforms restrict health-based targeting, and protected health information cannot be used for it. Campaigns rely on geography, interests, and search intent instead.
Medical practice marketing services
Areas we serve
Medical marketing can bring in patients from across Raleigh and from these Wake County communities:
- Cary
- Apex
- Wake Forest
- Garner
- Holly Springs
- Morrisville
- Knightdale
- Fuquay-Varina
Questions and answers
By being more specific than they are. Pages for each condition and procedure, physician bios with credentials, insurance details, and pages for the towns you draw from give search engines reasons to show your practice for focused searches that big systems cover only broadly.
Only with care. Tracking tools can capture sensitive information if placed on appointment or condition pages. We limit tracking to non-clinical pages, use privacy-focused setups where needed, and never send protected health information to ad platforms.
Yes. Referring offices get a dedicated intake page, the CRM records which practices send whom, and automated status notes keep those physicians informed so the relationship stays active.
Sources
- WakeMed: WakeMed By the Numbers (fiscal 2025)
- UNC Health: UNC REX Hospital, Raleigh
- Duke Health: Duke Raleigh Hospital opens South Pavilion bed tower (July 2021)
- U.S. Census Bureau, 2023 County Business Patterns: Wake County, NC (all sectors, trades, builders, health, food and personal care)
- U.S. Census Bureau, 2023 County Business Patterns: Wake County, NC (construction, professional services, software, research, health care)
- U.S. Census Bureau QuickFacts: Raleigh city and Wake County, North Carolina
Checked 2026-10-31.