Roofing Marketing in Des Moines
Roofing in Des Moines is shaped by wind, snow and an Iowa law aimed squarely at storm chasers. Our roofing campaigns help Greater Des Moines contractors land repair and replacement jobs through neighborhood search pages, storm-response ads and follow-up that carries an inspection through to a signed contract, all written to stay within Iowa Code 103A.71.
Storms, snow load and Iowa Code 103A.71
What the 2020 derecho showed
On August 10, 2020, a derecho pushed destructive straight-line winds across central Iowa, and the National Weather Service recorded a 75 mph gust at Des Moines International Airport, with tree damage photographed in the Merle Hay neighborhood. Add 36.5 inches of normal seasonal snowfall and about 24.7 inches of precipitation between March and August, and roofs here take steady punishment.
The law on deductibles and claims
Iowa Code 103A.71 covers contractors who repair roofs or exteriors after a catastrophe such as a windstorm or hail. They may not advertise or promise a rebate of all or part of a homeowner's insurance deductible, and may not offer to negotiate a homeowner's claim with the insurer. Contracts must include a signed notice in at least ten-point bold type, and a contract that breaks these rules is void. Yard signs are allowed only with the owner's consent and no payment to the owner.
Registration, bonds and rivals
DIAL's contractor registration page names roofers among the trades that must register once they earn $2,000 or more a year from construction, and out-of-state contractors must file a $25,000 bond to register. Polk County had 63 roofing contractors with employees in 2023, 36 of them with fewer than five workers; the wider metro had 84. A visible registration and a local address help separate you from crews passing through after a storm.
What Des Moines roofers face after a storm
Out-of-state crews arrive fast
After a big wind event, outside crews knock on doors within days. A registered Iowa business, nearby project photos and reviews from Polk County homeowners answer the question of who will still be here next year.
Offers the law allows
Free inspections, photo documentation and financing information are fair game; promises to cover a deductible or handle the claim are not, so we build offers around the first group.
Inspections that go quiet
Homeowners stall between the inspection and the insurer's decision. Scheduled check-ins and reminders keep you in touch through that wait without pressure.
From storm night to signed contract
Areas we serve
Homeowners across these Des Moines neighborhoods and suburbs can see your storm-response and roofing ads:
- Downtown Des Moines
- East Village
- Ingersoll
- Beaverdale
- West Des Moines
- Ankeny
- Urbandale
- Johnston
- Waukee
- Clive
Questions and answers
No. Iowa Code 103A.71 says a residential contractor doing storm or catastrophe repairs may not advertise or promise to rebate any portion of an insurance deductible, including through discounts or allowances. A contract that violates the rule is void, and the violation counts as an unlawful practice under section 714.16 of the Iowa Code. We keep ads and landing pages clear of those offers.
DIAL lists roofers among the trades that must register and describes no roofing-specific license. Roofing businesses above the $2,000-a-year construction threshold register with the agency, and those based outside Iowa need a $25,000 bond on file. Homeowners can check registrations on the state's public lookup, so we display yours prominently.
Within hours, using campaigns built in advance. We prepare storm landing pages and ads before the season, launch them when the National Weather Service reports damaging wind or hail in your service area, and pause them once demand settles.
Sources
- National Weather Service Des Moines: August 10, 2020 derecho
- National Weather Service Des Moines: Des Moines climate, 1878 to 2025 (1991 to 2020 normals)
- Iowa Code section 103A.71: Residential contractors
- Iowa Department of Inspections, Appeals, and Licensing: Contractor registration
- U.S. Census Bureau, 2023 County Business Patterns: Polk County, IA (all sectors and selected industries)
- U.S. Census Bureau, 2023 County Business Patterns: Des Moines-West Des Moines metro area
Checked 2026-10-31.