Roofing Marketing in Minneapolis
A normal Minneapolis winter drops 51.2 inches of snow on MSP, and the weather service clocked a 62 mph gust there on August 16, 2025, so roofs here take ice in winter and wind in summer. Commerce Media Group helps the city's roofing contractors earn repair and replacement work with neighborhood pages, ads timed to storms and freeze cycles, and follow-up that keeps estimates moving, all within Minnesota's licensing and deductible rules.
Roofing in Minneapolis
Snow load, then wind
Twin Cities normals for 1991 to 2020 put MSP's yearly snowfall at 51.2 inches and total precipitation at 31.62 inches, plus roughly 147 nights at or below freezing that keep melting and refreezing snow on roofs through late winter. The 2025 annual report also recorded that 62 mph gust in mid-August. A roofer has two seasons worth planning for: ice dam and leak calls as winter winds down, and inspections and replacements after summer storms.
A license just for roofing
Roofing is the one single-skill trade Minnesota licenses: a company that roofs houses of up to four units for their owners needs a residential roofer, remodeler or building contractor license, and roofer license numbers carry an RR prefix. A roofer-only license does not cover gutters, downspouts, soffit or fascia; that work needs a building contractor or remodeler license. Hennepin County had 128 roofing contractors in 2023, 92 of them with fewer than five employees.
No deductible promises
Minn. Stat. 325E.66 bars contractors from offering to pay a homeowner's insurance deductible or giving anything of value to win an insurance-funded repair, and contractors must include a written notice about the law in their initial estimate. Storm ads, landing pages and door hangers should promise prompt inspections and honest help with the claim, never a covered deductible.
Roofing lead priorities
Storm pages built early
Pages for hail, wind and ice dam damage written in advance, so campaigns aimed at the affected ZIP codes can launch the day after a storm instead of a week later.
License and notice visible
Your RR, CR or BC license number on every page, and the deductible-law notice built into the estimate template, so compliance reads as a reason to trust you.
Pages for prewar roofs
With 89,537 of the city's housing units dating to 1939 or before, pages on steep-pitch and slate repair, chimney flashing and attic ventilation speak to the city's older homes.
Roofing marketing services
Areas we serve
Roof repair and replacement campaigns can be focused on homes in places such as:
- Downtown Minneapolis
- North Loop
- Uptown
- Northeast
- St. Paul
- Bloomington
- Edina
- Minnetonka
- Eden Prairie
- Plymouth
Questions and answers
No. Minn. Stat. 325E.66 prohibits contractors from offering to pay a homeowner's deductible or offering anything of value as an inducement for insurance-funded repairs. The Department of Labor and Industry adds that contractors doing insurance work must put a written notice about the law in their initial estimate.
No. A residential roofer license covers roofing only. The Department of Labor and Industry says installing gutters, downspouts, soffit or fascia needs a building contractor or remodeler license instead, so a roofer selling those services should hold one of those licenses and show it on the site.
As soon as crews can respond, ideally within a day, using landing pages prepared in advance for hail, wind and ice dam damage. Aim campaigns at the affected ZIP codes, promise a prompt inspection rather than a free roof, and keep follow-up quick while the damage is fresh in the homeowner's mind.
Sources
- National Weather Service Twin Cities: annual climate report for MSP, 2025, with 1991 to 2020 normals
- Minnesota Department of Labor and Industry: Residential contractor licensing
- Minnesota Department of Labor and Industry: Tips for hiring a contractor
- Minnesota Department of Labor and Industry: Contractors and insurance deductibles
- U.S. Census Bureau, 2023 County Business Patterns: Hennepin County, MN (all sectors, manufacturing, trades, health, food, drink, personal care)
- U.S. Census Bureau, American Community Survey 2020 to 2024, Table B25034: year structure built, Minneapolis
Checked 2026-11-01.