Dental Marketing in Minneapolis
Hennepin County had 472 dental offices employing 4,134 people in 2023, and the University of Minnesota School of Dentistry, which calls itself the state's only dental school, says it educates about 73 percent of Minnesota's practicing dentists. Commerce Media Group gives Minneapolis practices sites patients can book from, search and ad campaigns by neighborhood, and recall systems that keep hygiene chairs occupied.
Dentistry in Minneapolis
A dense dental market
The 2023 County Business Patterns count for Hennepin shows 472 dental offices, 324 of them with fewer than ten employees by our arithmetic. The University of Minnesota's clinics in Moos Tower, with 377 operatories, provided more than 96,000 patient visits in fiscal 2025, the school reports. Private practices can stand apart on convenience, the insurance plans they accept, specialties offered and the reviews patients leave.
Dental therapists, a Minnesota first
In 2009 Minnesota became the first state government in the country to authorize licensing of dental therapists, according to the state Department of Health. Dental therapists are licensed by the Minnesota Board of Dentistry, work under a collaborative management agreement with a dentist, and primarily serve low-income, uninsured and underserved patients or practice in shortage areas. Practices that employ them can explain the role plainly on their sites.
Four licensed roles
The Minnesota Board of Dentistry licenses dentists, dental therapists, dental hygienists and licensed dental assistants, and its stated mission is to make sure every licensed dental professional meets the requirements for safe, competent and ethical practice. Team pages that list each person's role and credentials help patients understand who will be treating them.
Dental marketing priorities
Book from the search
Online scheduling, accepted insurance and emergency availability shown on Google and on the site, so a patient with a cracked tooth in Uptown can book a same-day visit.
Recall that runs itself
Automated text and email reminders for six-month cleanings and unscheduled treatment keep hygiene chairs filled without the front desk making dozens of calls each week.
Every patient asked
A brief review request after each appointment, sent to every patient, and public replies that thank the reviewer without discussing any treatment details.
Dental marketing services
Areas we serve
Practices can reach prospective patients across these Minneapolis neighborhoods and suburbs:
- Downtown Minneapolis
- North Loop
- Uptown
- Northeast
- St. Paul
- Bloomington
- Edina
- Minnetonka
- Eden Prairie
- Plymouth
Questions and answers
A licensed mid-level practitioner who provides preventive, restorative and minor surgical dental care within a defined scope, under the direction of a Minnesota-licensed dentist through a collaborative management agreement. Minnesota authorized the role in 2009, the first state government to do so, and dental therapists primarily serve underserved patients or work in shortage areas.
Make booking easy and visible: a complete Google Business Profile, a clear insurance page, online scheduling and same-day emergency slots. Add search ads for high-value services such as implants or emergency care, and ask every patient for a review so your profile reflects the full patient experience.
Yes. The Minnesota Board of Dentistry licenses dentists, dental therapists, hygienists and licensed dental assistants, and patients can verify licenses on the board's site. Listing each person's role and credentials sets expectations and builds confidence before the first visit.
Sources
- U.S. Census Bureau, 2023 County Business Patterns: Hennepin County, MN (all sectors, manufacturing, trades, health, food, drink, personal care)
- University of Minnesota School of Dentistry: Points of Pride
- Minnesota Department of Health: Dental therapists and advanced dental therapists
- Minnesota Board of Dentistry
Checked 2026-11-01.