Dental Marketing in Birmingham
The Board of Dental Examiners of Alabama works out of an office on Rocky Ridge Road in Birmingham, and it no longer reviews individual ads, pointing dentists to its advertising rule instead. That puts the compliance burden on each practice. We market Birmingham dental offices with search pages, new-patient campaigns and recall systems written to fit those rules.
Dentistry in Jefferson and Shelby counties
Counting the chairs
Jefferson County's 2023 business count included 253 dentist offices employing 2,114 people, and Shelby County's included 88. The most common Jefferson practice size was five to nine employees, which covered 100 offices. Competition is local: patients choose a dentist close to home, work or school.
A dental school since 1948
UAB's School of Dentistry was founded in 1948 and graduated its first class in 1952, so dental training has been part of the city for more than 75 years. Private practices here market alongside an academic dental school as well as one another.
Age and coverage
Residents 65 and over made up 18.7 percent of Jefferson County's population in the 2025 estimates, and 10.4 percent of people under 65 lacked health insurance. Practices that state accepted plans, membership options and financing up front make the decision easier for both groups.
Filling a dental schedule
Advertising inside the rule
Because the board points dentists to Rule 270-X-4-.08 rather than pre-reviewing ads, every claim, title and offer should be checked against that rule before launch.
New patients from nearby
Patients tend to pick a dentist on their daily route. Location pages for Hoover, Homewood or Southside, with accurate map listings, capture those nearby searches.
Recall that runs itself
Automated reminders for six-month cleanings and unfinished treatment plans keep chairs full without front-desk staff spending hours on the phone.
Dental marketing services
Areas we serve
New-patient campaigns can be aimed at families and workers in these areas:
- Downtown Birmingham
- Southside
- Avondale
- Homewood
- Mountain Brook
- Vestavia Hills
- Hoover
- Trussville
- Lakeview
Questions and answers
Not anymore. The Board of Dental Examiners says it no longer reviews individual advertisements and directs dentists to its advertising rule, 270-X-4-.08, to check compliance. We review your ads and site copy against that rule before launch.
Census counted 253 dentist offices in Jefferson County and 88 in Shelby County in 2023. Most compete within a few miles, so a strong presence near your office matters more than metro-wide reach.
Usually a combination: high placement in local map results, a steady stream of reviews from every patient, clear insurance information and easy online booking. Paid search fills gaps for high-value services like implants or emergencies.
Sources
- Board of Dental Examiners of Alabama: FAQs
- U.S. Census Bureau, 2023 County Business Patterns: Jefferson County, AL (offices of dentists)
- U.S. Census Bureau, 2023 County Business Patterns: Shelby County, AL
- UAB School of Dentistry: Celebrating 75 Years, 1948-2023
- U.S. Census Bureau QuickFacts: Birmingham city and Jefferson County, Alabama
Checked 2026-10-31.