Dental Marketing in Colorado Springs
El Paso County had 342 dental offices in 2023, and 257 of them employed fewer than ten people, according to County Business Patterns. We help Colorado Springs dentists win new patients and keep existing ones through search pages built around each treatment and part of town, ads aimed at families and new arrivals, phone-friendly booking and recall reminders that keep hygiene chairs filled.
Small offices, new families and a dental therapist law
Mostly small offices
Of the county's 342 dental offices in 2023, 135 had fewer than five employees and another 122 had five to nine, while the sector as a whole employed 3,073 people. An office that size may not have anyone whose job is marketing, so search visibility, reviews and reminders should run largely on their own.
Families, movers and military households
Children and teens under 18 make up 21.8 percent of Colorado Springs residents, roughly a fifth of residents moved within the prior year, and the city counts 52,224 veterans in ACS 2020-2024 estimates. For households new to the area, pages that list accepted insurance, including military dental plans if you take them, and show early or weekend hours where offered make the choice easier.
Dental therapists and board rules
Under SB22-219, signed in June 2022, Colorado has required dental therapists to hold a license since May 1, 2023, and they deliver routine and preventive care, first under a dentist's direct supervision for 1,000 hours and then under indirect supervision with a written plan. The Colorado Dental Board also requires 30 hours of continuing education every two-year license period, including infection control. Practices that add a dental therapist should describe the role accurately on provider pages.
Dental growth challenges
Insurance and cost questions
A clear page on accepted insurance plans, payment options and what a first visit includes answers the questions that otherwise hold up a booking.
Keeping the hygiene chair full
Recall reminders by text and email, with online booking links, bring patients back for cleanings without tying up the front desk on the phone.
Reviews from every patient
Send every patient a review request after the visit, reply to reviews without discussing treatment details, and keep your Google profile's hours and photos current.
Dental practice marketing
Areas we serve
Dental campaigns can reach families and new patients in these parts of the region:
- Downtown Colorado Springs
- Old Colorado City
- Briargate
- Northgate
- Broadmoor
- Powers
- Manitou Springs
- Monument
- Fountain
Questions and answers
Yes. SB22-219 created a dental therapist license in Colorado, required from May 1, 2023, for routine and preventive care. A new dental therapist works under a dentist's direct supervision for the first 1,000 hours, then may work under indirect supervision with a written articulated plan. If your office employs one, explain the role on your provider pages.
Clearly and practically. List the dental plans you accept, including military coverage if you take it, show how far you are from Fort Carson, Peterson or Schriever, and make online booking easy for households scheduling care around a move.
County Business Patterns counted 342 dental offices with employees in 2023, about three in four of them with fewer than ten staff. Competition is local, so ranking for your treatments in your part of town, and showing reviews from patients nearby, matters more than broad awareness.
Sources
- U.S. Census Bureau, 2023 County Business Patterns: El Paso County, CO
- U.S. Census Bureau QuickFacts: Colorado Springs city and El Paso County, CO
- Colorado General Assembly: SB22-219, Regulate Dental Therapists
- Colorado Division of Professions and Occupations: Dental continuing education
- U.S. Army Garrison Fort Carson: 4th Infantry Division
- Peterson and Schriever Space Force Bases: Space Base Delta 1 fact sheet
Checked 2026-11-01.