Dental Marketing in New Orleans
Dental practices around New Orleans advertise under detailed rules from the Louisiana State Board of Dentistry. Commerce Media Group helps general dentists, specialists and group practices across Orleans, Jefferson and St. Tammany parishes bring in new patients through search-ready websites, local and paid search, and recall and reminder messages, with every line written to sit comfortably inside the board's advertising rule.
The local dental market
Hundreds of practices
County Business Patterns for 2023 shows 119 dental offices with payroll in Orleans Parish, 222 in Jefferson and 141 in St. Tammany. Most are compact: in Orleans, 93 of the 119 employed fewer than ten people. Patients choosing among that many offices lean on map results, practice websites and reviews.
What the board allows
The board's advertising rule reaches print and electronic media alike. Each ad must name the responsible Louisiana dentist with the address and phone number on file with the board, and no ad may carry laudatory statements or compare its quality with other dentists. General dentists must show the words General Dentistry or Family Dentistry more prominently than any service they promote.
A teaching clinic in town
LSU Health New Orleans runs its School of Dentistry in the city, offering care for patients of all ages through its own clinics. Private practices can stand out on scheduling, location and the comfort of a long-term dental home, and their sites should say so plainly.
Dental marketing pitfalls
Specialty wording
Only dentists who finished a board-recognized specialty program may present themselves as specialists. Implant or orthodontic pages for a general practice need careful wording.
Claims the board forbids
The rule bans calling lasers painless or faster healing, and advertising required sterilization as state of the art. Copy can inform without overpromising.
Patients who drift away
Plenty of patients lapse between six-month cleanings. Recall texts and reactivation emails, sent automatically, invite them back before another office becomes their regular dentist.
Dental marketing we offer
Areas we serve
Practices can promote new-patient visits to families in these neighborhoods and nearby parishes:
- French Quarter
- Garden District
- Uptown
- Mid-City
- Marigny
- Warehouse District
- Bywater
- Metairie
- Kenner
- Gretna
Questions and answers
The State Board of Dentistry's rule requires every ad, in any medium, to identify the responsible Louisiana dentist with the name, address and phone number on file with the board. It bans laudatory statements, quality comparisons and misleading partial disclosures, and requires general dentists to display General Dentistry or Family Dentistry more prominently than any service they promote.
The board issues no permit for it, but its rules require accredited training or a qualifying continuing education course with live patient training first, administration only in dental offices, and no delegation to dental auxiliaries. If your practice offers those treatments, we market them within those limits.
Yes, with conditions. The board requires advertised fees to describe the procedure clearly, include a disclaimer that the fee is a minimum and charges may rise, and state a time period or stay available for at least 90 days after the last ad. Those disclosures are built into every offer we run.
Yes. Jefferson Parish had 222 dental offices and St. Tammany 141 in 2023, both more than Orleans. Pages and targeting can be built for practices in Metairie, Kenner, Mandeville and Covington as readily as for those in the city.
Sources
- U.S. Census Bureau, 2023 County Business Patterns: Orleans Parish, LA (all sectors, trades, health, personal care, food and drink)
- U.S. Census Bureau, 2023 County Business Patterns: Jefferson and St. Tammany parishes, LA
- Louisiana State Board of Dentistry: Board Rules, Title 46 Part XXXIII (updated May 2026)
- LSU Health New Orleans School of Dentistry
Checked 2026-10-31.