Roofing Marketing in New Orleans
A typical year drops about 63 inches of rain on New Orleans roofs, and a large share of those roofs cover houses from 1939 or earlier. Commerce Media Group helps roofing companies across Orleans, Jefferson and St. Tammany parishes book repair and replacement work through neighborhood search pages, paid search including Google Local Services Ads where the trade qualifies, and follow-up that keeps each inspection moving toward a signed contract.
Why roofing work stays steady
Rain on old framing
NWS normals for 1991 to 2020 put yearly precipitation at the airport at 63.35 inches, and June alone averages 7.62. Census five-year estimates for 2020 to 2024 count 61,327 New Orleans housing units, nearly a third of the total, put up in 1939 or earlier. Aging decking and frequent rain keep leak calls, flashing repairs and full tear-offs on the schedule all year.
A small, licensed field
County Business Patterns lists 35 roofing contractors with payroll in Jefferson Parish in 2023, 18 in St. Tammany and just 8 inside Orleans. Louisiana requires a home improvement registration for residential work above $7,500 and a residential license past $50,000, and registrants must keep general liability and workers' compensation coverage in force the whole time.
Historic roofs, extra steps
Inside a local historic district, outside changes need the HDLC's Certificate of Appropriateness even though roofing on a one- or two-family home needs no city building permit, and in the French Quarter every roofing job needs a Vieux Carré Commission permit. The HDLC's own sample application describes a roof replacement, down to salvaging ridge tiles.
Roofing hurdles here
Scrutiny after a storm
Louisiana's contractor board warns that unlicensed operators appear after disasters. A visible registration number, a real shop address and reviews from homeowners a few blocks away show you will still be around when the warranty matters.
FORTIFIED interest
Homes in Orleans and Jefferson have been eligible for the state's Fortify Homes grant lottery when rounds open. Owners must be selected before hiring a contractor, so content should explain the process without promising money.
Estimates that go quiet
Inspections stall without follow-up. Scheduled reminders and quick answers to questions keep homeowners moving from a free look to a signed agreement.
How we help roofers
Areas we serve
Homeowners from Bywater to Kenner, and everywhere else listed below, can be reached with our roofing campaigns:
- French Quarter
- Garden District
- Uptown
- Mid-City
- Marigny
- Warehouse District
- Bywater
- Metairie
- Kenner
- Gretna
Questions and answers
For most re-roofs, yes. Louisiana's contractor board wants a home improvement registration once a residential project passes $7,500 and a residential license above $50,000, counting labor and materials together. Registrants must carry general liability and workers' compensation insurance, and we show the registration number on your site and listings.
If the house is a landmark or stands in a local historic district, a new roof counts as exterior work that needs the HDLC's Certificate of Appropriateness, even though one- and two-family roofing needs no Safety and Permits building permit. Staff reviews usually take three to five days. French Quarter properties go through the Vieux Carré Commission instead.
Accurately. The state program has offered grants toward FORTIFIED roof upgrades in eligible parishes, including Orleans and Jefferson, but lottery registration is closed for now, owners must be selected before hiring a contractor, and payments go straight to contractors. We write content that explains FORTIFIED roofs and invites questions, without promising anyone a grant.
Sources
- National Weather Service New Orleans/Baton Rouge: 1991 to 2020 climate normals
- U.S. Census Bureau, American Community Survey 2020 to 2024, Table B25034: year structure built, New Orleans city
- U.S. Census Bureau, 2023 County Business Patterns: Orleans Parish, LA (all sectors, trades, health, personal care, food and drink)
- U.S. Census Bureau, 2023 County Business Patterns: Jefferson and St. Tammany parishes, LA
- Louisiana State Licensing Board for Contractors: Types of Licenses
- Louisiana State Licensing Board for Contractors: FAQ
- Louisiana State Licensing Board for Contractors: Weathering the Storm
- City of New Orleans: Certificate of Appropriateness (Historic District Landmarks Commission)
- City of New Orleans HDLC: Application Process
- City of New Orleans, Vieux Carré Commission: Application Process
- Louisiana Department of Insurance: Louisiana Fortify Homes Program
Checked 2026-10-31.