B2B Marketing · Des Moines, IA

B2B Marketing in Des Moines

The Greater Des Moines Partnership says no U.S. metro has a higher concentration of insurance employment, and County Business Patterns show the scale: finance and insurance establishments employed 55,077 people across the metro in 2023 and paid about a quarter of its payroll. We help software firms, consultancies, staffing agencies, suppliers and service providers reach those buyers with LinkedIn, search, account-based campaigns and a CRM that can hold a deal together across a long buying process.

Des Moines context

Selling to insurers, banks and agribusiness

Where the buyers sit

The Partnership lists Principal Financial Group, Wellmark Blue Cross Blue Shield of Iowa, EMC Insurance, Athene, American Equity, Farm Bureau Financial Services, Nationwide Agribusiness and Wells Fargo among the region's insurance and financial employers, and says Wells Fargo, Principal, Nationwide and John Deere Financial alone employ more than 20,000 people here. Insurance carriers in the metro had 21,423 employees across 126 establishments in 2023.

Committees, compliance and long cycles

Selling into a regulated insurer or bank means procurement reviews, security questionnaires and several stakeholders, from IT to compliance to the business line. Nine finance and insurance establishments in the metro had payrolls of 1,000 or more people in 2023. Campaigns that reach each role with the right material, and a CRM that tracks every contact, keep a deal moving through months of review.

An insurtech scene of its own

The Partnership highlights two local fixtures: the Global Insurance Accelerator, headquartered in Greater Des Moines and 12 years old in 2026, and the annual Global Insurance Symposium, which draws more than 500 insurance and financial services executives, regulators and entrepreneurs. Preliminary BLS data show metro financial activities employment at 56,900 in September 2026, 2.5 percent above the prior September.

Reaching Des Moines decision makers

01

Account lists, not broad audiences

Target lists built around named insurers, banks and agribusiness firms, with LinkedIn ads and outreach aimed at the roles that sign off on your category.

02

Proof for cautious buyers

Case studies, security documentation, compliance notes and return-on-investment explanations written for careful reviewers at banks, insurers and other regulated companies in Des Moines.

03

Pipeline you can forecast

CRM stages that match how insurers and banks actually buy, from security review to contract, so forecasts reflect real progress rather than hope.

Core services

Programs for firms that sell to institutions

Areas we serve

Our B2B campaigns can be aimed at decision makers inside companies headquartered across these Des Moines neighborhoods and suburbs:

  • Downtown Des Moines
  • East Village
  • Ingersoll
  • Beaverdale
  • West Des Moines
  • Ankeny
  • Urbandale
  • Johnston
  • Waukee
  • Clive

Questions and answers

Often, yes. Targeting on LinkedIn can filter by company, role and seniority, a good fit for a metro where insurers and banks employ tens of thousands. We pair it with search and email so prospects see consistent messages, and judge it by meetings booked rather than clicks.

Usually months, sometimes longer, because purchases pass through procurement, security and compliance review. We plan campaigns for each stage, from first awareness to the vendor questionnaire, and use the CRM to keep every stakeholder engaged until a decision is made.

Yes. John Deere's Des Moines Works in Ankeny and companies like Corteva Agriscience are part of the regional economy, alongside a supplier base of hundreds of smaller manufacturers. We build B2B programs for firms selling equipment, software and services into that agricultural and industrial sector.

Sources

  1. Greater Des Moines Partnership: Insurance and financial services
  2. U.S. Census Bureau, 2023 County Business Patterns: Des Moines-West Des Moines metro area
  3. U.S. Bureau of Labor Statistics: Economy at a Glance, Des Moines-West Des Moines, IA
  4. Greater Des Moines Partnership: Major employers
  5. John Deere: Des Moines Works

Checked 2026-10-31.

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