Home Builder Marketing · Richmond, VA

Home Builder Marketing in Richmond

In 2025, Census permit data counted 2,194 new housing units authorized in Chesterfield, 2,323 in Henrico and 511 in Hanover, plus 2,681 in Richmond city. For custom and production builders working those counties, we build sites where buyers can explore each community and plan, run search and social ads aimed at the right school zones and commutes, and keep prospects warm in a CRM for as long as their move takes.

Richmond context

Where Richmond-area homes are being built

Chesterfield's growth leads

Chesterfield added about 33,000 residents between the 2020 estimates base and July 2025, growth of 9.1 percent, and its households average 2.66 members, larger than Henrico's 2.42 or the city's 2.10. Owner-occupancy runs 76.7 percent in Chesterfield and 82.1 percent in Hanover. Family buyers moving into those counties are the core audience for most production builders.

City permits, county houses

The city authorized 2,681 units in 2025, more than any single county, and its existing housing leans toward multifamily: buildings of 20 or more units held 19.4 percent of city homes in a 2022 Census profile, compared with 7.4 percent across the metro, where 69.1 percent of homes are detached. Builders of detached houses should plan campaigns locality by locality.

Licensing, contracts and codes

Virginia's residential building contractor (RBC) classification covers building and remodeling dwellings and townhouses; electrical, plumbing, HVAC and gas work fall outside it. When a builder works on a lot the buyer owns, Board for Contractors rules require a signed written contract with dates, total cost and payment schedule. Chesterfield enforces the 2021 edition of the Virginia building codes and requires permits for most residential work.

Selling new construction here

01

Community pages buyers can use

Buyers search by town and school, so every subdivision, floor plan and move-in-ready house deserves its own page with a map, nearby schools and what is down the road.

02

Commute-aware messaging

Drive times matter to buyers weighing Chesterfield against Hanover. Showing the commute to downtown, West End offices or Meadowville helps them compare.

03

Nurture through a long decision

Home buyers tour, pause and return weeks later. Updates on new releases, incentives and construction progress keep your communities on their list.

Core services

Builder marketing across Greater Richmond

Areas we serve

Builder campaigns can reach prospective buyers in these Richmond-area communities:

  • Henrico
  • Chesterfield
  • Midlothian
  • Glen Allen
  • Short Pump
  • Mechanicsville
  • Scott's Addition
  • Carytown

Questions and answers

Henrico and Chesterfield together authorized more than 4,500 new units in 2025 and Hanover 511, while the city authorized 2,681. Because the city's housing leans multifamily, builders of detached homes usually concentrate on the counties, planned community by community and school by school.

Builders contracting to build or remodel homes on property owned by someone else need a Board for Contractors license, typically the residential building (RBC) classification, which excludes electrical, plumbing, HVAC and gas work. We make sure license details appear on your site and in your marketing.

Often six months or more. Many buyers start browsing long before they can move, so we set up long-term email and text updates about new phases, incentives and finished homes, while sending ready buyers straight to a sales counselor.

Sources

  1. U.S. Census Bureau QuickFacts: Chesterfield County, Virginia
  2. U.S. Census Bureau QuickFacts: Henrico County, Virginia
  3. U.S. Census Bureau QuickFacts: United States, Chesterfield County and Henrico County, Virginia (comparison table)
  4. U.S. Census Bureau QuickFacts: Henrico and Hanover counties, Virginia
  5. U.S. Census Bureau QuickFacts: Richmond city (County), Virginia (housing, internet use, Economic Census and business counts)
  6. City of Richmond: 2025 mayoral transition demographic profile, Richmond city and MSA (PDF)
  7. Virginia Administrative Code 18VAC50-22-20: Board for Contractors license classifications
  8. Virginia Administrative Code 18VAC50-22-260: residential contract requirements and prohibited acts
  9. Chesterfield County: Residential project requirements and application submittal
  10. Chesterfield County: Residential construction permits and contractor requirements
  11. Code of Virginia § 54.1-1103: contractor license required

Checked 2026-10-31.

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